How to stand out from the competition on the resale of category activation / Merchandising in central and store?

Company presentation

LACTALIS BEURRES ET CREMES is a division of GROUPE LACTALIS. N°1 in Petite Crémerie (fresh milk, fresh creams and UHT, culinary aids (sweet and savoury), butters and margarines), LACTALIS BEURRES ET CREMES operates in these markets with strong brands such as PRESIDENT, BRIDELICE, PRIMEVERE, LACTEL, BRIDEL, LE MARIN, BOCAGE and BRIDELIGHT, and strives to promote French "eating well" through our culinary heritage, of which butter and cream are major emblems, and which are at the heart of all French cuisines!

Presentation of the interviewee : Rodrigue François 

Rodrigue François is Merchandising & Drive Manager.

The context and the stakes

Our objective was to reproduce our new merchandising concept and to promote the different digital solutions integrated in it.

The Retail VR solution: The virtual showroom

We chose the virtual showroom solution because our goal was to break the codes in our way of doing business as well as in our way of reselling.

The technology of the VR showroom allowing to recreate a 3D environment from photos of the new concept allowed us to be closer to the reality of what we propose.

The perceived benefits

Internally:

A pride and an enthusiasm:to be able to propose a new and innovative concept, tosucceed in standing out at the level of the plant: by means of an innovative tool.

Externally:

Immersive rendering: Gives the impression of being directly in the heart of the department. Facilitates the adhesion of our partner clients to our new approach: "We succeeded in closing all our agreements in a single meeting. "

The advantages of the virtual showroom

• The modernity and efficiency of the tool
• Its ease of use
• Productivity generated by time saved during appointments
• Branding

Why did you choose Retail VR?

Retail VR is also proud to have supported LACTALIS BEURRES ET CREMES in their new "A T@BLE!" Merchandising initiative, which has just been awarded the SIRIUS 2020 for customer experience by theInstitut du Commerce. Are you interested in this testimonial from LACTALIS BEURRES ET CREMES about the Virtual Showroom, and would you like to find out more about the solution? To discuss your needs, we invite you to contact us.