Improve your sales proposal with the Instore Activation application

Company presentation

WD-40 is a global company, present in 176 countries and on all continents. In fact, the company is a specialist in multifunctional maintenance products for workshops, factories and homes. Among the 40 French employees, Damien TILLET is Marketing Director. Thus, he testifies about his collaboration with the Retail VR team and his use of the Instore Activationapplication.

The context and the stakes

We were in the middle of an exploration phase and were looking for practical tools to help our sales force. We were looking for Merchandising solutions that would enhance our sales pitch,improve the consistency of our commercial offer and reinforce our brand image with our partners and distributors.

The Retail VR solution: Instore Activation

With the Instore Activation application, we are able to:

Quickly project our furniture at our customer's place

With the help of augmented reality, our Category Managers can test future merchandising concepts in the environment of their partners.

Improve and secure merchandising operations

With 3D, we standardize our message for point-of-sale activation. Unlike brochures, we ensure easy and collaborative consideration of space, scale and footprint.

Facilitate the work of our sales representatives

In addition, by having access to a single, synchronized platform in real time, our sales force can quickly test all new furniture.

The perceived benefits

A personalized approach with our customers

In their own space, our partners appropriate future concepts or new furniture proposals. It is also a reassurance argument that improves our commercial relations.

Saving time and money

This modern and fast tool accompanies the needs of our business processes. For example, order taking is made easier thanks to the reliability and efficiency of this application: we exchange with the customer on the positioning of the furniture, we project it in the store environment and we save the negotiated location in a photo!

Benefits of Instore Activation

       
• The ease of use and handling.
       
• The productivity generated by the Retail VR platform.
       
• The modernity and efficiency of the tool.
       
• The realistic setting thanks to 3D.
       
• The collaborative approach between the Category Manager.
       
• The enhancement of our brand image.

Why did you choose Retail VR?

The Retail VR teams are available and dedicated to the success of our projects. Thus, we are sure to have our furniture and associated visuals at our customers. Originally, this device was designed for our teams in France ... Today, it has become a structuring tool for our entire European sales force! Are you interested in this testimonial and would you like to know more? To discuss your needs and issues, we invite you to contact us.

Want to know more about virtual reality? Download the free white paper "The contribution of 3D in retail".

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