Instore Activation

Engage your customers!

Projecting a realistic vision of merchandising has never been easier thanks to augmented reality. With a tablet or a smartphone, your sales force can simulate the positioning of your boxes, POP displays and merchandising plans in a few clicks. Boost your sales by adopting the merchandising tool to negotiate the best locations. Meet customer requirements while simplifying the work of your sales force.

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Benefits of Instore Activation

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Steering

Merchandising campaigns are centralized and managed by the head office.

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Performance

Simulation of the performance in stores of promotional operations.

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Efficiency

The salesperson secures his or her sales through the use of realistic situations.

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Innovation

Provision of an innovative tool that gives a competitive advantage.

Rapid deployment in 3 steps

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Centralize
Merchandising content on our platform: shelves, POS displays, signage, kakemonos, promotional posters, boxes.
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Simulate
In real time and with your customers the proposal of implementation.
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Hire
Your new merchandising tool to engage your customers more effectively.
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React in real time to customer requirements

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Take pictures of the validated merchandising proposal

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Order in a simple click

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Strengthen your sales force's sales pitch by combining business data.

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Win the best point-of-sale locations

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Calculate directly the impact of your promotion at the point of sale.

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Reassure your customers when setting up in-store promotional operations.

The benefits

+12,5%
Time saved per appointment
-30%
Breakage rate of the POS material
100%
In-store contacts were impressed and reassured during the sales process
60%
Salespeople report making additional sales

Use cases

Benefits to Lactalis:

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Stand out from the competition on the resale of category activation.

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Integration of commercial data & previous sales by point of sale to calibrate promotional operations

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Faster engagement of trade merchandising operations

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Reassure the customer about the stock and lead times associated with the promotional operation

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Accelerate the development of the sales force's skills

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+12.5% time saved per appointment

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60% of salespeople say they have made additional sales

"This app not only allows us to upskill our sales force on the new digital media, but also to demonstrate our categorical expertise in-store."

Mickaël Paugam

Sales Force Manager

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Benefits to WD 40:

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Improve efficiency and more easily engage in business operations.

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Projection of the implementation of the commercial operation in store

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Layout of point of sale furniture

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Recommendation of the best locations

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Increased sales efficiency

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A dedicated tool for the field

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Better knowledge of the market

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-30% less breakage rate for POS advertising

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100% of in-store contacts were impressed and reassured during the sales process

"We were looking for Merchandising solutions capable of enhancing our sales pitch, improving the coherence of our commercial offer, reinforcing our brand image with partners and distributors."

Damien Tillet

Marketing Director

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They use Instore Activation

Find out about customer cases

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