All our blog posts
3D Merchandising
Erwan Krotoff
The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising
Merchandising in Home Improvement Supermarkets in 2026: Seasonal Challenges, Shelf Optimization, 3D, and Market Data. A Guide for Leroy Merlin, Castorama, and Bricomarché.
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3D Merchandising
Erwan Krotoff
What is a merchandising portfolio, and why should you create it in 3D?
The Complete 2026 Guide to Creating an Effective 3D Merchandising Catalog: 5 Key Components, Cloud Distribution, and In-Store Integration. Standardize and Accelerate Shelf Execution.
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3D Merchandising
Erwan KROTOFF
Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market
Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.
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3D Merchandising
Erwan KROTOFF
Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins
Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.
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3D Merchandising
Erwan KROTOFF
The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces
The rise of neighborhood retail is shaking up trade marketing. Discover how to adapt your in-store displays and national concepts to small retail spaces using 3D simulation.
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3D Merchandising
Erwan KROTOFF
Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)
Point-of-sale displays, in-store merchandising, and shelf layouts: Protect your in-store investments! Discover how 3D technology helps Category Captains win over retailers.
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3D Merchandising
Erwan KROTOFF
Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle
Discover how usage-based merchandising is transforming FMCG aisles. The Jacquet example, market gains, and the role of virtual reality in testing concepts in 3D.
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3D Merchandising
Erwan KROTOFF
No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches
Transform your merchandising pitches with immersive 3D: visualize your planograms, capture the attention of decision-makers, and speed up buy-in during meetings.
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3D Merchandising
Erwan KROTOFF
Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment
Discover how data-driven category management and artificial intelligence predict and optimize the perfect in-store product mix to boost your ROI.
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3D Merchandising
Erwan KROTOFF
Winning Over Retail Buyers with Mixed Reality
No more slideshows and expensive mockups. Boost your trade marketing to win over retailers with mixed reality presentations.
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3D Merchandising
Erwan KROTOFF
From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations
Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.
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3D Merchandising
Erwan KROTOFF
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