Our latest articles

Quel est l'impact de la canicule sur les habitudes de consommation et le merchandising ?

Une vague de chaleur durable rebat les cartes du rayon. Nous décryptons ses effets sur les achats, les ruptures et les équipes en magasin, et comment mieux les anticiper.

Read the article

Lancement de produit en grande distribution : le guide complet de l'implantation à la mesure

Guide complet 2026 pour réussir le lancement d'un produit en GMS : planogramme, pitch acheteur 3D, déploiement terrain, mesure de conformité. De la conception à l'exécution avec Retail VR.

Read the article

Our selection of articles

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Read the article

arrow_forward

How virtual stores are revolutionizing online shopping?

Read the article

arrow_forward

‍What is a merchandising portfolio, and why should you create it in 3D?

Read the article

arrow_forward

All our blog posts

Lancement de produit en grande distribution : le guide complet de l'implantation à la mesure

3D Merchandising

Erwan Kotoff

Lancement de produit en grande distribution : le guide complet de l'implantation à la mesure

Guide complet 2026 pour réussir le lancement d'un produit en GMS : planogramme, pitch acheteur 3D, déploiement terrain, mesure de conformité. De la conception à l'exécution avec Retail VR.

Quel est l'impact de la canicule sur les habitudes de consommation et le merchandising ?

3D Commerce

Erwan Krotoff

Quel est l'impact de la canicule sur les habitudes de consommation et le merchandising ?

Une vague de chaleur durable rebat les cartes du rayon. Nous décryptons ses effets sur les achats, les ruptures et les équipes en magasin, et comment mieux les anticiper.

Trade marketing B vers D : comment structurer ses recommandations merchandising pour le circuit CHR ?

3D Merchandising

Erwan Krotoff

Trade marketing B vers D : comment structurer ses recommandations merchandising pour le circuit CHR ?

Trade marketing pour le circuit CHR (cafés, hôtels, restaurants) en 2026 : structurer ses recommandations merchandising, convaincre les distributeurs, piloter l'exécution terrain.

The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising

3D Merchandising

Erwan Krotoff

The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising

Merchandising in Home Improvement Supermarkets in 2026: Seasonal Challenges, Shelf Optimization, 3D, and Market Data. A Guide for Leroy Merlin, Castorama, and Bricomarché.

‍What is a merchandising portfolio, and why should you create it in 3D?

3D Merchandising

Erwan Krotoff

‍What is a merchandising portfolio, and why should you create it in 3D?

The Complete 2026 Guide to Creating an Effective 3D Merchandising Catalog: 5 Key Components, Cloud Distribution, and In-Store Integration. Standardize and Accelerate Shelf Execution.

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

3D Merchandising

Erwan KROTOFF

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

3D Merchandising

Erwan KROTOFF

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.

The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces

3D Merchandising

Erwan KROTOFF

The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces

The rise of neighborhood retail is shaking up trade marketing. Discover how to adapt your in-store displays and national concepts to small retail spaces using 3D simulation.

Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

3D Merchandising

Erwan KROTOFF

Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

Point-of-sale displays, in-store merchandising, and shelf layouts: Protect your in-store investments! Discover how 3D technology helps Category Captains win over retailers.

Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle

3D Merchandising

Erwan KROTOFF

Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle

Discover how usage-based merchandising is transforming FMCG aisles. The Jacquet example, market gains, and the role of virtual reality in testing concepts in 3D.

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

3D Merchandising

Erwan KROTOFF

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

Transform your merchandising pitches with immersive 3D: visualize your planograms, capture the attention of decision-makers, and speed up buy-in during meetings.

Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

3D Merchandising

Erwan KROTOFF

Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

The Retail VR blog

Our latest articles

Quel est l'impact de la canicule sur les habitudes de consommation et le merchandising ?

Lancement de produit en grande distribution : le guide complet de l'implantation à la mesure

Our selection of articles

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

How virtual stores are revolutionizing online shopping?

‍What is a merchandising portfolio, and why should you create it in 3D?

All our blog posts

Lancement de produit en grande distribution : le guide complet de l'implantation à la mesure

Guide complet 2026 pour réussir le lancement d'un produit en GMS : planogramme, pitch acheteur 3D, déploiement terrain, mesure de conformité. De la conception à l'exécution avec Retail VR.

Quel est l'impact de la canicule sur les habitudes de consommation et le merchandising ?

Une vague de chaleur durable rebat les cartes du rayon. Nous décryptons ses effets sur les achats, les ruptures et les équipes en magasin, et comment mieux les anticiper.

Trade marketing B vers D : comment structurer ses recommandations merchandising pour le circuit CHR ?

Trade marketing pour le circuit CHR (cafés, hôtels, restaurants) en 2026 : structurer ses recommandations merchandising, convaincre les distributeurs, piloter l'exécution terrain.

The DIY Market in 2026: Pressure on Margins, the Battle for Merchandising

Merchandising in Home Improvement Supermarkets in 2026: Seasonal Challenges, Shelf Optimization, 3D, and Market Data. A Guide for Leroy Merlin, Castorama, and Bricomarché.

‍What is a merchandising portfolio, and why should you create it in 3D?

The Complete 2026 Guide to Creating an Effective 3D Merchandising Catalog: 5 Key Components, Cloud Distribution, and In-Store Integration. Standardize and Accelerate Shelf Execution.

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.

The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces

The rise of neighborhood retail is shaking up trade marketing. Discover how to adapt your in-store displays and national concepts to small retail spaces using 3D simulation.

Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

Point-of-sale displays, in-store merchandising, and shelf layouts: Protect your in-store investments! Discover how 3D technology helps Category Captains win over retailers.

Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle

Discover how usage-based merchandising is transforming FMCG aisles. The Jacquet example, market gains, and the role of virtual reality in testing concepts in 3D.

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

Transform your merchandising pitches with immersive 3D: visualize your planograms, capture the attention of decision-makers, and speed up buy-in during meetings.

Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

Discover how data-driven category management and artificial intelligence predict and optimize the perfect in-store product mix to boost your ROI.