The Retail VR blog

Our latest articles

Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose for your store shelves?

Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose? Check out our comparison of traditional 2D analysis and innovative immersive 3D technology.

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From strategy to shelf space: how to connect trade marketing, planograms, and store execution

Learn how to effectively align your trade marketing strategy, planograms, and in-store execution using 3D merchandising.

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Our selection of articles

From Cannes to your shelf: how to create a product staging worthy of the red carpet

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Virtual reality, a tool that facilitates telecommuting:

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Retailers turn to urban concepts

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All our blog posts

Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose for your store shelves?
3D Merchandising

Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose for your store shelves?

Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose? Check out our comparison of traditional 2D analysis and innovative immersive 3D technology.

Read more
From strategy to shelf space: how to connect trade marketing, planograms, and store execution
3D Merchandising
Naomie Beaugeard

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

Learn how to effectively align your trade marketing strategy, planograms, and in-store execution using 3D merchandising.

Read more
Assortment Management: How Can 3D Technology Help Prevent Chaos on the Shelves?
3D Merchandising
Naomie Beaugeard

Assortment Management: How Can 3D Technology Help Prevent Chaos on the Shelves?

Product assortment reduction is a hot topic, but its impact on the sales floor is often underestimated. Find out why switching from Excel to 3D simulation and VR can boost your sales.

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From strategy to shelf space: how to connect trade marketing, planograms, and store execution
3D Merchandising
Naomie Beaugeard

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

No more disconnect between headquarters and the field! Discover how to connect trade marketing, planograms, and store execution with 3D merchandising.

Read more
5 steps to validate a new store concept in just a few hours using 3D
3D Merchandising
Naomie Beaugeard

5 steps to validate a new store concept in just a few hours using 3D

Accelerate the validation of your retail concepts with the Virtual First method: 3D merchandising, virtual shopper tests, and reduced time-to-market in just a few days.

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From concept to point of sale: how to drive your retail strategy with the Perfect Store vision
3D Merchandising
Naomie Beaugeard

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

Drive your Perfect Store strategy from design to point of sale using 3D, AI, and virtual reality to accelerate launches and optimize retail execution.

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Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network
3D Merchandising
Naomie Beaugeard

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

How to roll out international beauty merchandising guidelines, reduce costs, and ensure consistent execution across the network. Method and case study: Bioderma.

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Trade Marketing: How can you ensure perfect execution in-store without traveling there?
3D Merchandising
Naomie Beaugeard

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

How to ensure perfect trade marketing execution in stores without traveling, using 3D, augmented reality, and remote validation.

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5 steps to regain control of your merchandising files and make them immediately actionable
3D Merchandising
Naomie Beaugeard

5 steps to regain control of your merchandising files and make them immediately actionable

Discover our 5-step guide to easily creating 3D planograms, reducing your costs, and speeding up implementation with Retail VR.

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Shopper behavior and merchandising agility: anticipating changes with 3D
3D Merchandising
Erwan Krotoff

Shopper behavior and merchandising agility: anticipating changes with 3D

Anticipate changes in shopper behavior in France. Discover how 3D simulation and immersive studies are transforming merchandising and category management for greater agility.

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Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology
3D Commerce
Naomie Beaugeard

Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology

Decoding the historic Auchan-Intermarché restructuring in 2025. Discover the reverse franchise model, the Aura Retail alliance, and how digital twins are accelerating store transformation.

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Tech for Retail 2025: the embodiment of retail digitalization
3D Merchandising
Naomie Beaugeard

Tech for Retail 2025: the embodiment of retail digitalization

Meet Retail VR at Tech for Retail 2025, stand B38! Discover how 3D is reinventing merchandising, collaboration and point-of-sale performance. Immersive demonstrations, AI innovations and an exclusive conference with Intermarché await you.

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