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Naomie Beaugeard
The 3 major consumer trends to be aware of in 2024 to optimize your sales
Discover the consumer trends shaping 2024 in France and the solutions to meet them. From environmental commitment to the rise of the local, explore the major changes and their implications for the market.
Read more3D Merchandising
Naomie Beaugeard
Google, Amazon, Ikea... how augmented reality is reinventing e-commerce
Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.
Read more3D Merchandising
Naomie Beaugeard
The immersive CAVE: real immersion in a very virtual world
Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.
Read more3D Merchandising
Naomie Beaugeard
Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)
Discover the impact of merchandising strategies in the pharmaceutical sector through examples from France, the UK and Germany. Analyze regional trends and merchandising fundamentals applied to pharmacies to boost sales and build customer loyalty.
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Naomie Beaugeard
How Auchan and Intermarché integrated 288 stores in record time
Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.
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Naomie Beaugeard
Planogram: definition and contribution of 3D
Find out in this article what a planogram is, what it's used for, and why it's important to use 3D for its development.
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Naomie Beaugeard
Exploring modern merchandising: Lexicon, developments and challenges
In this article, you'll discover the mysteries of merchandising, a key retail strategy, revealing its fundamentals, its lexicon, and its adaptation to the digital world.
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Naomie Beaugeard
Review and outlook for virtual reality in 2023
In this article, discover the key figures for augmented reality and virtual reality, the year's key use cases and the future prospects for these immersive technologies.
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Naomie Beaugeard
How to choose the right merchandising software?
Find out in this article how to choose the merchandising software that will enable you to reproduce your point of sale virtually, and work on your planograms and POS displays, all in line with your strategy.
Read more3D Commerce
Naomie Beaugeard
Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family
Find out in this article how Intermarché is marking a new era in the Christmas shopping experience by offering an immersive Santa's Workshop for the whole family to visit.
Read more3D Commerce
Antoine Charneau
Carrefour's virtual showroom transforms store managers' shopping experience
In this article, you will find out how Carrefour integrated the virtual showroom solution into the operations of the sales teams by transforming its physical showroom into an immersive virtual space.
Read more3D Merchandising
Naomie Beaugeard