Our latest articles

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

Drive your Perfect Store strategy from design to point of sale using 3D, AI, and virtual reality to accelerate launches and optimize retail execution.

Read the article

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

How to roll out international beauty merchandising guidelines, reduce costs, and ensure consistent execution across the network. Method and case study: Bioderma.

Read the article

Our selection of articles

All our blog posts

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

3D Merchandising

Naomie Beaugeard

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

Drive your Perfect Store strategy from design to point of sale using 3D, AI, and virtual reality to accelerate launches and optimize retail execution.

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

3D Merchandising

Naomie Beaugeard

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

How to roll out international beauty merchandising guidelines, reduce costs, and ensure consistent execution across the network. Method and case study: Bioderma.

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

3D Merchandising

Naomie Beaugeard

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

How to ensure perfect trade marketing execution in stores without traveling, using 3D, augmented reality, and remote validation.

5 steps to regain control of your merchandising files and make them immediately actionable

3D Merchandising

Naomie Beaugeard

5 steps to regain control of your merchandising files and make them immediately actionable

Discover our 5-step guide to easily creating 3D planograms, reducing your costs, and speeding up implementation with Retail VR.

Shopper behavior and merchandising agility: anticipating changes with 3D

3D Merchandising

Erwan Krotoff

Shopper behavior and merchandising agility: anticipating changes with 3D

Anticipate changes in shopper behavior in France. Discover how 3D simulation and immersive studies are transforming merchandising and category management for greater agility.

Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology

3D Commerce

Naomie Beaugeard

Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology

Decoding the historic Auchan-Intermarché restructuring in 2025. Discover the reverse franchise model, the Aura Retail alliance, and how digital twins are accelerating store transformation.

Tech for Retail 2025: the embodiment of retail digitalization

3D Merchandising

Naomie Beaugeard

Tech for Retail 2025: the embodiment of retail digitalization

Meet Retail VR at Tech for Retail 2025, stand B38! Discover how 3D is reinventing merchandising, collaboration and point-of-sale performance. Immersive demonstrations, AI innovations and an exclusive conference with Intermarché await you.

Merchandising 2026: when AI and immersive 3D become the new weapons for streamlining costs

3D Merchandising

Erwan Krotoff

Merchandising 2026: when AI and immersive 3D become the new weapons for streamlining costs

In 2026, AI and immersive 3D will revolutionize retail merchandising: optimizing planograms, reducing costs and speeding up decision-making.

Foire aux vins 2025: why back-to-school is the best time to fill your cellar

3D Merchandising

Naomie Beaugeard

Foire aux vins 2025: why back-to-school is the best time to fill your cellar

Foire aux Vins 2025: discover why back-to-school is the best time to fill your cellar and take advantage of the best wine deals.

Optimizing a point-of-sale department: 5 levers for improving visibility and the customer experience

3D Merchandising

Naomie Beaugeard

Optimizing a point-of-sale department: 5 levers for improving visibility and the customer experience

Discover 5 concrete ways to optimize a point-of-sale department: segmentation, signage, flagship products, 3D tools...

Seasonality - Merchandising levers to boost summer sales

3D Merchandising

Naomie Beaugeard

Seasonality - Merchandising levers to boost summer sales

Discover the keys to effective summer merchandising with the case of swimwear: zoning, promotions, POS and 3D simulation for better sales.

From Cannes to your shelf: how to create a product staging worthy of the red carpet

3D Merchandising

Naomie Beaugeard

From Cannes to your shelf: how to create a product staging worthy of the red carpet

The Retail VR blog

Our latest articles

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

Our selection of articles

CP: Retail VR raises funds

Personal Shopper and customer experience

Partnership between Retail VR and Enov

All our blog posts

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

Drive your Perfect Store strategy from design to point of sale using 3D, AI, and virtual reality to accelerate launches and optimize retail execution.

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

How to roll out international beauty merchandising guidelines, reduce costs, and ensure consistent execution across the network. Method and case study: Bioderma.

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

How to ensure perfect trade marketing execution in stores without traveling, using 3D, augmented reality, and remote validation.

5 steps to regain control of your merchandising files and make them immediately actionable

Discover our 5-step guide to easily creating 3D planograms, reducing your costs, and speeding up implementation with Retail VR.

Shopper behavior and merchandising agility: anticipating changes with 3D

Anticipate changes in shopper behavior in France. Discover how 3D simulation and immersive studies are transforming merchandising and category management for greater agility.

Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology

Decoding the historic Auchan-Intermarché restructuring in 2025. Discover the reverse franchise model, the Aura Retail alliance, and how digital twins are accelerating store transformation.

Tech for Retail 2025: the embodiment of retail digitalization

Meet Retail VR at Tech for Retail 2025, stand B38! Discover how 3D is reinventing merchandising, collaboration and point-of-sale performance. Immersive demonstrations, AI innovations and an exclusive conference with Intermarché await you.

Merchandising 2026: when AI and immersive 3D become the new weapons for streamlining costs

In 2026, AI and immersive 3D will revolutionize retail merchandising: optimizing planograms, reducing costs and speeding up decision-making.

Foire aux vins 2025: why back-to-school is the best time to fill your cellar

Foire aux Vins 2025: discover why back-to-school is the best time to fill your cellar and take advantage of the best wine deals.

Optimizing a point-of-sale department: 5 levers for improving visibility and the customer experience

Discover 5 concrete ways to optimize a point-of-sale department: segmentation, signage, flagship products, 3D tools...

Seasonality - Merchandising levers to boost summer sales

Discover the keys to effective summer merchandising with the case of swimwear: zoning, promotions, POS and 3D simulation for better sales.

From Cannes to your shelf: how to create a product staging worthy of the red carpet

Visual merchandising, storyboarding, 3D: a structured approach to managing shopper impact on shelves, from strategy to local deployment.