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The 3 major consumer trends to be aware of in 2024 to optimize your sales

Discover the consumer trends shaping 2024 in France and the solutions to meet them. From environmental commitment to the rise of the local, explore the major changes and their implications for the market.

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Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.

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Our selection of articles

IKEA offers a new virtual store with Alibaba

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Feedback: Nespresso and v-commerce

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5 inspiring stores in virtual reality

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All our blog posts

The 3 major consumer trends to be aware of in 2024 to optimize your sales
News
Naomie Beaugeard

The 3 major consumer trends to be aware of in 2024 to optimize your sales

Discover the consumer trends shaping 2024 in France and the solutions to meet them. From environmental commitment to the rise of the local, explore the major changes and their implications for the market.

Read more
Google, Amazon, Ikea... how augmented reality is reinventing e-commerce
3D Merchandising
Naomie Beaugeard

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.

Read more
The immersive CAVE: real immersion in a very virtual world
3D Merchandising
Naomie Beaugeard

The immersive CAVE: real immersion in a very virtual world

Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.

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Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)
3D Merchandising
Naomie Beaugeard

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

Discover the impact of merchandising strategies in the pharmaceutical sector through examples from France, the UK and Germany. Analyze regional trends and merchandising fundamentals applied to pharmacies to boost sales and build customer loyalty.

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How Auchan and Intermarché integrated 288 stores in record time
News
Naomie Beaugeard

How Auchan and Intermarché integrated 288 stores in record time

Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.

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Planogram: definition and contribution of 3D
3D Merchandising
Naomie Beaugeard

Planogram: definition and contribution of 3D

Find out in this article what a planogram is, what it's used for, and why it's important to use 3D for its development.

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Exploring modern merchandising: Lexicon, developments and challenges
3D Merchandising
Naomie Beaugeard

Exploring modern merchandising: Lexicon, developments and challenges

In this article, you'll discover the mysteries of merchandising, a key retail strategy, revealing its fundamentals, its lexicon, and its adaptation to the digital world.

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Review and outlook for virtual reality in 2023
News
Naomie Beaugeard

Review and outlook for virtual reality in 2023

In this article, discover the key figures for augmented reality and virtual reality, the year's key use cases and the future prospects for these immersive technologies.

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How to choose the right merchandising software?
3D Merchandising
Naomie Beaugeard

How to choose the right merchandising software?

Find out in this article how to choose the merchandising software that will enable you to reproduce your point of sale virtually, and work on your planograms and POS displays, all in line with your strategy.

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Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family
3D Commerce
Naomie Beaugeard

Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

Find out in this article how Intermarché is marking a new era in the Christmas shopping experience by offering an immersive Santa's Workshop for the whole family to visit.

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Carrefour's virtual showroom transforms store managers' shopping experience
3D Commerce
Antoine Charneau

Carrefour's virtual showroom transforms store managers' shopping experience

In this article, you will find out how Carrefour integrated the virtual showroom solution into the operations of the sales teams by transforming its physical showroom into an immersive virtual space.

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Why not use Virtual Reality for your marketing and merchandising students?
3D Merchandising
Naomie Beaugeard

Why not use Virtual Reality for your marketing and merchandising students?

Find out in this article how the use of 3D can be more than beneficial in education.

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