All our blog posts
3D Merchandising
Erwan KROTOFF
The Boom in Ultra-Local Retail: How to Adapt Your National Concepts to Small Urban Spaces
The rise of neighborhood retail is shaking up trade marketing. Discover how to adapt your in-store displays and national concepts to small retail spaces using 3D simulation.
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3D Merchandising
Erwan KROTOFF
Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)
Point-of-sale displays, in-store merchandising, and shelf layouts: Protect your in-store investments! Discover how 3D technology helps Category Captains win over retailers.
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3D Merchandising
Erwan KROTOFF
Merchandising Based on Usage: The Example of the Revolution in the Sliced Bread Aisle
Discover how usage-based merchandising is transforming FMCG aisles. The Jacquet example, market gains, and the role of virtual reality in testing concepts in 3D.
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3D Merchandising
Erwan KROTOFF
No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches
Transform your merchandising pitches with immersive 3D: visualize your planograms, capture the attention of decision-makers, and speed up buy-in during meetings.
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3D Merchandising
Erwan KROTOFF
Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment
Discover how data-driven category management and artificial intelligence predict and optimize the perfect in-store product mix to boost your ROI.
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3D Merchandising
Erwan KROTOFF
Winning Over Retail Buyers with Mixed Reality
No more slideshows and expensive mockups. Boost your trade marketing to win over retailers with mixed reality presentations.
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3D Merchandising
Erwan KROTOFF
From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations
Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.
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3D Merchandising
Erwan KROTOFF
Eco-designed POS Materials: Reduce Waste in Your Trade Marketing Operations Through 3D Prototyping
Point-of-sale displays generate 100,000 tons of waste per year. Discover how eco-design and 3D prototyping are transforming trade marketing and boosting your CSR.plv
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3D Merchandising
Erwan KROTOFF
Retail VR vs. Blue Yonder Space Planning: Which software is right for your merchandising strategy?
Make the right choice for your merchandising strategy: Retail VR vs. Blue Yonder Space Planning. Compare immersive agility with analytical optimization. Comparison chart included.
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3D Merchandising
Erwan KROTOFF
Retail VR vs. NielsenIQ Spaceman: Which merchandising software should you choose?
Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose? Check out our comparison of traditional 2D analysis and innovative immersive 3D technology.
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3D Merchandising
Erwan KROTOFF
From strategy to shelf space: how to connect trade marketing, planograms, and store execution
Learn how to effectively align your trade marketing strategy, planograms, and in-store execution using 3D merchandising.
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3D Merchandising
Erwan KROTOFF
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