Conduct quanti and quali shopper research

Deploy your studies on a large scale using virtual technology

Layout, category strategy and visual merchandising play a crucial role in the shopper's decision-making process. By studying consumer behavior in a realistic, virtual environment, you can secure your new merchandising concepts, increase your agility and maximize your ROI.

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The Benefits of 3D for Conducting Shopper Studies on Purchasing Behavior

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Agile

Multiple research channels, customizable digital showroom, precise targeting to reach the core target and avoid bias.

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Fast

Simultaneous online interviews.

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ROIste

No more sampling or showroom fees. A wider consumer panel, with no geographical constraints. National and international coverage.

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CSR

Carbon-neutral thanks to the elimination of travel. Accessible via any device: smartphone, laptop, VR headset.

A quick and easy shopper research solution to roll out to your panelists

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Identification of different avenues of study

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Creation of planograms and merchandising concepts on our 3D solutions

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Integration into an immersive 3D world for greater realism

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Our expert shopper research partners launch interviews

The Benefits of 3D Simulation for Ensuring the Reliability of Your Shopper Research Data

5 times
faster

faster, with shorter creation and execution times

10 times less expensive

save money by optimizing costs

85%
less
pollutant

travel reduction

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Use Case: Validate Your Product Launches with the 3D Shopper Study

Benefits for Enov :

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Revolutionizing shopper research with Virtual Reality

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Automatic 3D product modeling and planograms with patented 2D/3D converter

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Virtual 3D customer space connected to an online planogram

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Unlimited scenarios for shopper studies or A-B tests

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Generate an online shopper study that includes all signage to analyze the entire customer journey and hot spots.

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10x less expensive than conventional shopper studies

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7 days to launch a study

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Benefits for Action Plus :

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Shopper and consumer research: optimizing categories with Virtual Reality

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Test a large number of proposals without the logistical constraints of physical stores.

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Flexibility and iteration: adjust the elements tested in real time as part of a "Test & Learn" approach.

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Competitive pricing: VR is a cost-effective solution with no size limits.

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Access to specific targets: VR facilitates online testing with specific targets.

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No perimeter limits: with VR, you can study a department, a category or even an entire store.

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Quick and easy to use

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FAQ: Everything You Need to Know About the Digital Transformation of Merchandising and 3D Retail Layout

Which software should you choose for creating planograms?

To design effective planograms, a 3D merchandising platform like Retail VR is ideal. Unlike 2D tools, this retail layout software lets you model your stores. This allows you to simulate the layout of your aisles in 3D. It’s the #1 tool for organizing a store aisle in an ultra-realistic way. With it, you can validate space requirements and optimize the customer journey before deployment.

How do you create a 3D planogram and optimize product placement in a store?

Creating a 3D planogram involves digitizing your products and integrating them into a virtual environment. To optimize product placement in-store, our visual merchandising software tests different shelf and end-cap configurations. This allows you to adjust product facing and positioning—all based on their sales potential to maximize revenue.

What are the benefits of using a 3D merchandising simulation to test a concept?

Using a 3D merchandising simulation solution allows retailers to test a merchandising concept in a real-world setting, but in a 100% virtual environment. Before changing the layout of a store, this retail merchandising software enables retailers to visualize the final result, assess the visual impact, and conduct consumer tests. The ultimate goal is to validate the best retail merchandising strategy.

How can we improve and manage merchandising execution at the point of sale?

The main challenge for brands lies in ensuring compliance with guidelines on the sales floor. To manage merchandising execution and stay on track with the sales plan, Retail VR’s merchandising tool serves as a unique training resource. By providing field teams and department managers with an immersive 3D shelf simulation rather than a 2D PDF, you make it easier for them to understand the layout and improve compliance with in-store merchandising standards.

What does a collaborative "data-driven merchandising" approach entail?

Data-driven merchandising involves combining sales data with digital visual merchandising. Retail VR serves as a collaborative retail merchandising platform where marketing teams, managers, and sales representatives can exchange ideas. Together, they analyze performance and collaboratively develop planograms based on concrete data. This helps improve product visibility on the shelves and provides a basis for justifying placement decisions to retailers.

Is this merchandising software suited to the challenges faced by the retail, cosmetics, and pharmaceutical industries?

Yes, our merchandising software is specifically tailored to industry-specific requirements. Whether for mass retail, the cosmetics industry, or the pharmaceutical sector, Retail VR offers the flexibility to model every type of packaging and specific fixtures.

Why has digitizing retail merchandising become essential today?

Digitizing merchandising helps reduce physical prototyping costs and time-to-market. With virtual shelf-layout software, you eliminate the need to build physical showrooms. Consumer brands and retailers can design, validate, and share their layout concepts remotely, thereby accelerating sales negotiation and in-store rollout cycles.

Can the merchandising platform be used to conduct shopper studies?

Yes, absolutely. Thanks to our partners (check out our page dedicated to shopper research), your 3D planograms and store layouts can be used directly to survey consumers online. This allows you to accurately collect and analyze their behavioral data.
These interactive online surveys can be tailored to your needs and are suitable for both qualitative and quantitative analysis, particularly through immersive store simulations and augmented reality.

How is artificial intelligence (AI) used in Retail VR's merchandising solution?

Artificial intelligence is at the heart of our solution for automating time-consuming tasks and optimizing your processes:
• Automatic modeling: AI is already being used today to model your products in 3D 100% automatically.
• Planogram generation: Our team of data scientists is actively working on integrating AI to enable the automatic reconstruction of your planograms.
• The main goal? To save your users valuable time and simplify the management of your retail locations.

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Conduct quanti and quali shopper research

Deploy your studies on a large scale using virtual technology

In partnership with

The Benefits of 3D for Conducting Shopper Studies on Purchasing Behavior

Simple and fast deployment in 48 hours

A quick and easy shopper research solution to roll out to your panelists

The Benefits of 3D Simulation for Ensuring the Reliability of Your Shopper Research Data

Use Case: Validate Your Product Launches with the 3D Shopper Study

FAQ: Everything You Need to Know About the Digital Transformation of Merchandising and 3D Retail Layout

Our latest articles on in-store merchandising and retail innovation

Transforming your sales strategy with 3D Merchandising - Testimonial from MAM Baby

No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

Planogram: definition and contribution of 3D