Software for consumer research and 3D merchandising data
Data for your merchandising
Whatever the business sector, merchandising is an important lever for growth. It becomes even more effective when connected to brand or retailer data (ERP, Supply Chain, CRM), enabling performance management. Our merchandising platform connects simply to your information system (import, connector) to help you make informed decisions, at planogram or store level, and also to support your message to your customers.
Request a demoThe Benefits of Virtual Reality for Analyzing Purchasing Behavior
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Integrated
Natively connected to the information system
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Customizable
Customize reports to match your KPIs
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Data centric
Performance-oriented merchandising thanks to numerous indicators (sales, margins)
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Global
Multi-level analysis (global, country, region, stores)
The Benefits of Data Merchandising for Understanding Purchasing Behavior
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Simple data import for your simulations (Excel or API)
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Creation of merchandising reports (comparison of planograms, stores, etc.)
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Visualization of performance data in planograms and stores in the form of graphs, reports and highlights.
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Visual simulation of the impact of out-of-stock situations on shelves, taking into account sales, staff and replenishment cycles)
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Export data to the information system to optimize your management (procurement, orders)
A quick and easy data merchandising solution for your shelf tests
+23%
department performance
2 times faster
in decisions
Use Case: Manage Your Product Launches with Data-Driven Merchandising
Benefits for Action Plus :
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Shopper and consumer research: optimizing categories with Virtual Reality
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Test a large number of proposals without the logistical constraints of physical stores.
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Flexibility and iteration: adjust the elements tested in real time as part of a "Test & Learn" approach.
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Competitive pricing: VR is a cost-effective solution with no size limits.
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Access to specific targets: VR facilitates onlineくtesting with specific targets.
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No perimeter limits: with VR, you can study a department, a category or even an entire store.
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Quick and easy to use
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Benefits for MAM Baby :
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Modernize merchandising with a high-quality, professional 3D solution.
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Quick, intuitive creation of 3D planograms.
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A tool for salespeople to improve their sales pitch.
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Easier synchronization between head office and field teams.
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Simplified access to old planograms when migrating to Retail Staging.
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More attractive and commercial presentations thanks to 3D rendering.
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Simplify ordering by sending drawings with product lists.
FAQ: Everything You Need to Know About the Digital Transformation of Merchandising and 3D Retail Layout
Which software should you choose for creating planograms?
To design effective planograms, a 3D merchandising platform like Retail VR is ideal. Unlike 2D tools, this retail layout software lets you model your stores. This allows you to simulate the layout of your aisles in 3D. It’s the #1 tool for organizing a store aisle in an ultra-realistic way. With it, you can validate space requirements and optimize the customer journey before deployment.
How do you create a 3D planogram and optimize product placement in a store?
Creating a 3D planogram involves digitizing your products and integrating them into a virtual environment. To optimize product placement in-store, our visual merchandising software tests different shelf and end-cap configurations. This allows you to adjust product facing and positioning—all based on their sales potential to maximize revenue.
What are the benefits of using a 3D merchandising simulation to test a concept?
Using a 3D merchandising simulation solution allows retailers to test a merchandising concept in a real-world setting, but in a 100% virtual environment. Before changing the layout of a store, this retail merchandising software enables retailers to visualize the final result, assess the visual impact, and conduct consumer tests. The ultimate goal is to validate the best retail merchandising strategy.
How can we improve and manage merchandising execution at the point of sale?
The main challenge for brands lies in ensuring compliance with guidelines on the sales floor. To manage merchandising execution and stay on track with the sales plan, Retail VR’s merchandising tool serves as a unique training resource. By providing field teams and department managers with an immersive 3D shelf simulation rather than a 2D PDF, you make it easier for them to understand the layout and improve compliance with in-store merchandising standards.
What does a collaborative "data-driven merchandising" approach entail?
Data-driven merchandising involves combining sales data with digital visual merchandising. Retail VR serves as a collaborative retail merchandising platform where marketing teams, managers, and sales representatives can exchange ideas. Together, they analyze performance and collaboratively develop planograms based on concrete data. This helps improve product visibility on the shelves and provides a basis for justifying placement decisions to retailers.
Is this merchandising software suited to the challenges faced by the retail, cosmetics, and pharmaceutical industries?
Yes, our merchandising software is specifically tailored to industry-specific requirements. Whether for mass retail, the cosmetics industry, or the pharmaceutical sector, Retail VR offers the flexibility to model every type of packaging and specific fixtures.
Why has digitizing retail merchandising become essential today?
Digitizing merchandising helps reduce physical prototyping costs and time-to-market. With virtual shelf-layout software, you eliminate the need to build physical showrooms. Consumer brands and retailers can design, validate, and share their layout concepts remotely, thereby accelerating sales negotiation and in-store rollout cycles.
Can the merchandising platform be used to conduct shopper studies?
Yes, absolutely. Thanks to our partners (check out our page dedicated to shopper research), your 3D planograms and store layouts can be used directly to survey consumers online. This allows you to accurately collect and analyze their behavioral data.
These interactive online surveys can be tailored to your needs and are suitable for both qualitative and quantitative analysis, particularly through immersive store simulations and augmented reality.
These interactive online surveys can be tailored to your needs and are suitable for both qualitative and quantitative analysis, particularly through immersive store simulations and augmented reality.
How is artificial intelligence (AI) used in Retail VR's merchandising solution?
Artificial intelligence is at the heart of our solution for automating time-consuming tasks and optimizing your processes:
• Automatic modeling: AI is already being used today to model your products in 3D 100% automatically.
• Planogram generation: Our team of data scientists is actively working on integrating AI to enable the automatic reconstruction of your planograms.
• The main goal? To save your users valuable time and simplify the management of your retail locations.
• Automatic modeling: AI is already being used today to model your products in 3D 100% automatically.
• Planogram generation: Our team of data scientists is actively working on integrating AI to enable the automatic reconstruction of your planograms.
• The main goal? To save your users valuable time and simplify the management of your retail locations.
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