merchandising software and
3D store layout software for the retail industry

Which software should you choose for creating planograms?

To design effective planograms, a 3D merchandising platform like Retail VR is ideal. Unlike 2D tools, this retail layout software lets you model your stores. This allows you to simulate the layout of your aisles in 3D. It’s the #1 tool for organizing a store aisle in an ultra-realistic way. With it, you can validate space requirements and optimize the customer journey before deployment.

How do you create a 3D planogram and optimize product placement in a store?

Creating a 3D planogram involves digitizing your products and integrating them into a virtual environment. To optimize product placement in-store, our visual merchandising software tests different shelf and end-cap configurations. This allows you to adjust product facing and positioning—all based on their sales potential to maximize revenue.

What are the benefits of using a 3D merchandising simulation to test a concept?

Using a 3D merchandising simulation solution allows retailers to test a merchandising concept in a real-world setting, but in a 100% virtual environment. Before changing the layout of a store, this retail merchandising software enables retailers to visualize the final result, assess the visual impact, and conduct consumer tests. The ultimate goal is to validate the best retail merchandising strategy.

How can we improve and manage merchandising execution at the point of sale?

The main challenge for brands lies in ensuring compliance with guidelines on the sales floor. To manage merchandising execution and stay on track with the sales plan, Retail VR’s merchandising tool serves as a unique training resource. By providing field teams and department managers with an immersive 3D shelf simulation rather than a 2D PDF, you make it easier for them to understand the layout and improve compliance with in-store merchandising standards.

What does a collaborative "data-driven merchandising" approach entail?

Data-driven merchandising involves combining sales data with digital visual merchandising. Retail VR serves as a collaborative retail merchandising platform where marketing teams, managers, and sales representatives can exchange ideas. Together, they analyze performance and collaboratively develop planograms based on concrete data. This helps improve product visibility on the shelves and provides a basis for justifying placement decisions to retailers.

Is this merchandising software suited to the challenges faced by the retail, cosmetics, and pharmaceutical industries?

Yes, our merchandising software is specifically tailored to industry-specific requirements. Whether for mass retail, the cosmetics industry, or the pharmaceutical sector, Retail VR offers the flexibility to model every type of packaging and specific fixtures.

Why has digitizing retail merchandising become essential today?

Digitizing merchandising helps reduce physical prototyping costs and time-to-market. With virtual shelf-layout software, you eliminate the need to build physical showrooms. Consumer brands and retailers can design, validate, and share their layout concepts remotely, thereby accelerating sales negotiation and in-store rollout cycles.

Can the merchandising platform be used to conduct shopper studies?

Yes, absolutely. Thanks to our partners (check out our page dedicated to shopper research), your 3D planograms and store layouts can be used directly to survey consumers online. This allows you to accurately collect and analyze their behavioral data.
These interactive online surveys can be tailored to your needs and are suitable for both qualitative and quantitative analysis, particularly through immersive store simulations and augmented reality.

How is artificial intelligence (AI) used in Retail VR's merchandising solution?

Artificial intelligence is at the heart of our solution for automating time-consuming tasks and optimizing your processes:
• Automatic modeling: AI is already being used today to model your products in 3D 100% automatically.
• Planogram generation: Our team of data scientists is actively working on integrating AI to enable the automatic reconstruction of your planograms.
• The main goal? To save your users valuable time and simplify the management of your retail locations.