virtual shopper studies: the key to successful customer journeys, merchandising strategies and innovation launches

Discover how immersive 3D and virtual reality shopper research is revolutionizing merchandising, reducing costs and optimizing the customer experience.

At a time when retail is undergoing profound changes, immersive technologies such as virtual reality (VR), augmented reality (AR) and mixed reality are becoming essential levers for modernizing points of sale, optimizing merchandising strategies and enriching the customer experience. This white paper from Retail VR explores in depth the concrete benefits of 3D for retail players, through a pedagogical content, illustrated with concrete examples and inspiring use cases.

You'll discover the key definitions of extended reality (XR), the major milestones in the evolution of VR headsets, and the prospects offered by constantly evolving technologies. The document highlights the needs met by 3D in the fields of marketing and merchandising, whether to improve product visibility, test packaging, simulate customer journeys or structure a point-of-sale layout.

Through concrete case studies such as those from Walmart, Nespresso and Maison Berger, this white paper demonstrates how immersive technologies can improve operational efficiency, reduce logistics costs, facilitate decision-making and create more engaging and memorable shopping experiences. It also presents the solutions developed by Retail VR, such as Retail Staging, Instore Activation or Virtual Showroom, which enable these innovations to be integrated into concrete business processes.

This white paper is aimed at all retail professionals, from merchandising managers to product managers, category managers and consultancies, who want to anticipate retail transformations, reinforce the experiential dimension of their offer and take advantage of immersive tools to accelerate their performance. Download it now to find out how 3D technologies are profoundly transforming retail strategies.