What are the contributions of 3D technologies in retail?

Discover the evolution of the retail sector in this white paper, highlighting the major influence of 3D technologies on key aspects such as marketing, merchandising, staff training and, above all, the customer experience.

One of the most pressing challenges for retail companies is to adapt to new consumer shopping habits, which have been profoundly altered by the Covid health crisis. Faced with the rise of e-commerce, virtual and augmented reality offer a glimmer of hope by filling the void of sensory experience lost when shopping online. This white paper explores in detail how these innovative technologies can radically transform the online shopping experience, offering solutions to make virtual interactions as immersive as possible. Concrete examples illustrate the tangible impact of virtual reality in modern retail.