Collaborative 3D merchandising platform for retail
Your strategy's transmission belt
A unique workspace based on 3 pillars:data exploitation, immersive AR / VR technologies andartificial intelligence for content creation. One ambition: to break down silos and get the various professions (concept, merchandising and store) to work together to apply guidelines, taking into account feedback from the field. An open platform that facilitates connection to information systems and enables the best decisions to be made. Our aim: to make teams more efficient and effective.
Request a demoThe Benefits of Our Merchandising Platform for Seamless Collaboration
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Collaborative
A SaaS platform for centralized management of users and 3D data
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Secure
A secure platform that makes unlimited content available worldwide.
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Innovative
All your 3D content is automatically available in augmented reality.
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Data driven
Integration of your company data (VMH, Margin, Stock...)
An accessible retail merchandising platform to centralize your planograms
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Generate 3D content automatically and without technical expertise, thanks to our patented AI-based automatic product modeling technology.
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Easy creation of virtual locations, stores and showrooms with our editor. Import your content and multi-format 3D models (OBJ, GLTF, FBX, etc.) in just a few clicks.
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Connection to your information systems, ERP, CRM, via API connections to simplify integration.
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Generate & store your content: planograms, showrooms, boutiques, shopper studies
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The Benefits of Our Platform for Managing Your In-Store Merchandising Execution
Think global
centralized collaborative platform (multi-user, multi-country, multilingual)
Analytics
to help you make the right decisions
Access to merchandising 3.0
ultra-realistic & personalized offer
3D applied to commerce
in all simplicity
Use Case: Bring Your Teams Together Around a Well-Organized Merchandising Platform
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Benefits for WD-40:
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Provide virtual assistance
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Modularity: simple navigation via search bar or 3D environments.
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Comprehensive: more complete than traditional physical media.
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Easy duplication: quick adaptation for different signs and assortments.
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Customer autonomy: quick access to solutions via QR code without human intervention.
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Savings on labor and ILV
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Greater user satisfaction
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Benefits to Intermarché:
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Enchanting the Christmas toy catalog with 3D
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Ease of use: simplicity for children, safety for parents.
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Modularity: experience suitable for the whole family (mini-games, tutorials, etc.).
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Accessible on mobile, tablet or PC via a simple QR code.
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Increased visibility: mentioned in 13 specialist media.
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Customer engagement: 12,500 connections and 20,000 product displays.
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Commercial impact: Potential sales of €85,000 over the period.
FAQ: Everything You Need to Know About the Digital Transformation of Merchandising and 3D Retail Layout
Which software should you choose for creating planograms?
To design effective planograms, a 3D merchandising platform like Retail VR is ideal. Unlike 2D tools, this retail layout software lets you model your stores. This allows you to simulate the layout of your aisles in 3D. It’s the #1 tool for organizing a store aisle in an ultra-realistic way. With it, you can validate space requirements and optimize the customer journey before deployment.
How do you create a 3D planogram and optimize product placement in a store?
Creating a 3D planogram involves digitizing your products and integrating them into a virtual environment. To optimize product placement in-store, our visual merchandising software tests different shelf and end-cap configurations. This allows you to adjust product facing and positioning—all based on their sales potential to maximize revenue.
What are the benefits of using a 3D merchandising simulation to test a concept?
Using a 3D merchandising simulation solution allows retailers to test a merchandising concept in a real-world setting, but in a 100% virtual environment. Before changing the layout of a store, this retail merchandising software enables retailers to visualize the final result, assess the visual impact, and conduct consumer tests. The ultimate goal is to validate the best retail merchandising strategy.
How can we improve and manage merchandising execution at the point of sale?
The main challenge for brands lies in ensuring compliance with guidelines on the sales floor. To manage merchandising execution and stay on track with the sales plan, Retail VR’s merchandising tool serves as a unique training resource. By providing field teams and department managers with an immersive 3D shelf simulation rather than a 2D PDF, you make it easier for them to understand the layout and improve compliance with in-store merchandising standards.
What does a collaborative "data-driven merchandising" approach entail?
Data-driven merchandising involves combining sales data with digital visual merchandising. Retail VR serves as a collaborative retail merchandising platform where marketing teams, managers, and sales representatives can exchange ideas. Together, they analyze performance and collaboratively develop planograms based on concrete data. This helps improve product visibility on the shelves and provides a basis for justifying placement decisions to retailers.
Is this merchandising software suited to the challenges faced by the retail, cosmetics, and pharmaceutical industries?
Yes, our merchandising software is specifically tailored to industry-specific requirements. Whether for mass retail, the cosmetics industry, or the pharmaceutical sector, Retail VR offers the flexibility to model every type of packaging and specific fixtures.
Why has digitizing retail merchandising become essential today?
Digitizing merchandising helps reduce physical prototyping costs and time-to-market. With virtual shelf-layout software, you eliminate the need to build physical showrooms. Consumer brands and retailers can design, validate, and share their layout concepts remotely, thereby accelerating sales negotiation and in-store rollout cycles.
Can the merchandising platform be used to conduct shopper studies?
Yes, absolutely. Thanks to our partners (check out our page dedicated to shopper research), your 3D planograms and store layouts can be used directly to survey consumers online. This allows you to accurately collect and analyze their behavioral data.
These interactive online surveys can be tailored to your needs and are suitable for both qualitative and quantitative analysis, particularly through immersive store simulations and augmented reality.
These interactive online surveys can be tailored to your needs and are suitable for both qualitative and quantitative analysis, particularly through immersive store simulations and augmented reality.
How is artificial intelligence (AI) used in Retail VR's merchandising solution?
Artificial intelligence is at the heart of our solution for automating time-consuming tasks and optimizing your processes:
• Automatic modeling: AI is already being used today to model your products in 3D 100% automatically.
• Planogram generation: Our team of data scientists is actively working on integrating AI to enable the automatic reconstruction of your planograms.
• The main goal? To save your users valuable time and simplify the management of your retail locations.
• Automatic modeling: AI is already being used today to model your products in 3D 100% automatically.
• Planogram generation: Our team of data scientists is actively working on integrating AI to enable the automatic reconstruction of your planograms.
• The main goal? To save your users valuable time and simplify the management of your retail locations.
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