Our latest articles

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.

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Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.

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Our selection of articles

How AI Is Transforming Merchandising: From the Shelf to Smart Planogram Software

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Key figures for virtual reality in retail

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Retail VR at the VIVATECH event

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All our blog posts

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

3D Merchandising

Erwan KROTOFF

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

Learn how to effectively align your trade marketing strategy, planograms, and in-store execution using 3D merchandising.

Assortment Management: How Can 3D Technology Help Prevent Chaos on the Shelves?

3D Merchandising

Erwan KROTOFF

Assortment Management: How Can 3D Technology Help Prevent Chaos on the Shelves?

Product assortment reduction is a hot topic, but its impact on the sales floor is often underestimated. Find out why switching from Excel to 3D simulation and VR can boost your sales.

3D Merchandising

Erwan KROTOFF

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

No more disconnect between headquarters and the field! Discover how to connect trade marketing, planograms, and store execution with 3D merchandising.

5 steps to validate a new store concept in just a few hours using 3D

3D Merchandising

Erwan KROTOFF

5 steps to validate a new store concept in just a few hours using 3D

Accelerate the validation of your retail concepts with the Virtual First method: 3D merchandising, virtual shopper tests, and reduced time-to-market in just a few days.

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

3D Merchandising

Erwan KROTOFF

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

Drive your Perfect Store strategy from design to point of sale using 3D, AI, and virtual reality to accelerate launches and optimize retail execution.

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

3D Merchandising

Erwan KROTOFF

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

How to roll out international beauty merchandising guidelines, reduce costs, and ensure consistent execution across the network. Method and case study: Bioderma.

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

3D Merchandising

Erwan KROTOFF

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

How to ensure perfect trade marketing execution in stores without traveling, using 3D, augmented reality, and remote validation.

5 steps to regain control of your merchandising files and make them immediately actionable

3D Merchandising

Erwan KROTOFF

5 steps to regain control of your merchandising files and make them immediately actionable

Discover our 5-step guide to easily creating 3D planograms, reducing your costs, and speeding up implementation with Retail VR.

Shopper behavior and merchandising agility: anticipating changes with 3D

3D Merchandising

Erwan KROTOFF

Shopper behavior and merchandising agility: anticipating changes with 3D

Anticipate changes in shopper behavior in France. Discover how 3D simulation and immersive studies are transforming merchandising and category management for greater agility.

Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology

3D Commerce

Erwan KROTOFF

Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology

Decoding the historic Auchan-Intermarché restructuring in 2025. Discover the reverse franchise model, the Aura Retail alliance, and how digital twins are accelerating store transformation.

Tech for Retail 2025: the embodiment of retail digitalization

3D Merchandising

Erwan KROTOFF

Tech for Retail 2025: the embodiment of retail digitalization

Meet Retail VR at Tech for Retail 2025, stand B38! Discover how 3D is reinventing merchandising, collaboration and point-of-sale performance. Immersive demonstrations, AI innovations and an exclusive conference with Intermarché await you.

Merchandising 2026: when AI and immersive 3D become the new weapons for streamlining costs

3D Merchandising

Erwan KROTOFF

Merchandising 2026: when AI and immersive 3D become the new weapons for streamlining costs

The Retail VR blog

Our latest articles

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Our selection of articles

How AI Is Transforming Merchandising: From the Shelf to Smart Planogram Software

Key figures for virtual reality in retail

Retail VR at the VIVATECH event

All our blog posts

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

Learn how to effectively align your trade marketing strategy, planograms, and in-store execution using 3D merchandising.

Assortment Management: How Can 3D Technology Help Prevent Chaos on the Shelves?

Product assortment reduction is a hot topic, but its impact on the sales floor is often underestimated. Find out why switching from Excel to 3D simulation and VR can boost your sales.

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

No more disconnect between headquarters and the field! Discover how to connect trade marketing, planograms, and store execution with 3D merchandising.

5 steps to validate a new store concept in just a few hours using 3D

Accelerate the validation of your retail concepts with the Virtual First method: 3D merchandising, virtual shopper tests, and reduced time-to-market in just a few days.

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

Drive your Perfect Store strategy from design to point of sale using 3D, AI, and virtual reality to accelerate launches and optimize retail execution.

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

How to roll out international beauty merchandising guidelines, reduce costs, and ensure consistent execution across the network. Method and case study: Bioderma.

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

How to ensure perfect trade marketing execution in stores without traveling, using 3D, augmented reality, and remote validation.

5 steps to regain control of your merchandising files and make them immediately actionable

Discover our 5-step guide to easily creating 3D planograms, reducing your costs, and speeding up implementation with Retail VR.

Shopper behavior and merchandising agility: anticipating changes with 3D

Anticipate changes in shopper behavior in France. Discover how 3D simulation and immersive studies are transforming merchandising and category management for greater agility.

Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology

Decoding the historic Auchan-Intermarché restructuring in 2025. Discover the reverse franchise model, the Aura Retail alliance, and how digital twins are accelerating store transformation.

Tech for Retail 2025: the embodiment of retail digitalization

Meet Retail VR at Tech for Retail 2025, stand B38! Discover how 3D is reinventing merchandising, collaboration and point-of-sale performance. Immersive demonstrations, AI innovations and an exclusive conference with Intermarché await you.

Merchandising 2026: when AI and immersive 3D become the new weapons for streamlining costs

In 2026, AI and immersive 3D will revolutionize retail merchandising: optimizing planograms, reducing costs and speeding up decision-making.