Our latest articles

Quel est l'impact de la canicule sur les habitudes de consommation et le merchandising ?

Une vague de chaleur durable rebat les cartes du rayon. Nous décryptons ses effets sur les achats, les ruptures et les équipes en magasin, et comment mieux les anticiper.

Read the article

Trade marketing B vers D : comment structurer ses recommandations merchandising pour le circuit CHR ?

Trade marketing pour le circuit CHR (cafés, hôtels, restaurants) en 2026 : structurer ses recommandations merchandising, convaincre les distributeurs, piloter l'exécution terrain.

Read the article

Our selection of articles

All our blog posts

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

3D Merchandising

Erwan KROTOFF

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.

Eco-designed POS Materials: Reduce Waste in Your Trade Marketing Operations Through 3D Prototyping

3D Merchandising

Erwan KROTOFF

Eco-designed POS Materials: Reduce Waste in Your Trade Marketing Operations Through 3D Prototyping

Point-of-sale displays generate 100,000 tons of waste per year. Discover how eco-design and 3D prototyping are transforming trade marketing and boosting your CSR.plv

Retail VR vs. Blue Yonder Space Planning: Which software is right for your merchandising strategy?

3D Merchandising

Erwan KROTOFF

Retail VR vs. Blue Yonder Space Planning: Which software is right for your merchandising strategy?

Make the right choice for your merchandising strategy: Retail VR vs. Blue Yonder Space Planning. Compare immersive agility with analytical optimization. Comparison chart included.

Retail VR vs. NielsenIQ Spaceman: Which merchandising software should you choose?

3D Merchandising

Erwan KROTOFF

Retail VR vs. NielsenIQ Spaceman: Which merchandising software should you choose?

Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose? Check out our comparison of traditional 2D analysis and innovative immersive 3D technology.

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

3D Merchandising

Erwan KROTOFF

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

Learn how to effectively align your trade marketing strategy, planograms, and in-store execution using 3D merchandising.

Assortment Management: How Can 3D Technology Help Prevent Chaos on the Shelves?

3D Merchandising

Erwan KROTOFF

Assortment Management: How Can 3D Technology Help Prevent Chaos on the Shelves?

Product assortment reduction is a hot topic, but its impact on the sales floor is often underestimated. Find out why switching from Excel to 3D simulation and VR can boost your sales.

3D Merchandising

Erwan KROTOFF

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

No more disconnect between headquarters and the field! Discover how to connect trade marketing, planograms, and store execution with 3D merchandising.

5 steps to validate a new store concept in just a few hours using 3D

3D Merchandising

Erwan KROTOFF

5 steps to validate a new store concept in just a few hours using 3D

Accelerate the validation of your retail concepts with the Virtual First method: 3D merchandising, virtual shopper tests, and reduced time-to-market in just a few days.

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

3D Merchandising

Erwan KROTOFF

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

Drive your Perfect Store strategy from design to point of sale using 3D, AI, and virtual reality to accelerate launches and optimize retail execution.

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

3D Merchandising

Erwan KROTOFF

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

How to roll out international beauty merchandising guidelines, reduce costs, and ensure consistent execution across the network. Method and case study: Bioderma.

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

3D Merchandising

Erwan KROTOFF

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

How to ensure perfect trade marketing execution in stores without traveling, using 3D, augmented reality, and remote validation.

5 steps to regain control of your merchandising files and make them immediately actionable

3D Merchandising

Erwan KROTOFF

5 steps to regain control of your merchandising files and make them immediately actionable

The Retail VR blog

Our latest articles

Quel est l'impact de la canicule sur les habitudes de consommation et le merchandising ?

Trade marketing B vers D : comment structurer ses recommandations merchandising pour le circuit CHR ?

Our selection of articles

Origin of the metaverse and pop culture

InStore Activation: augmented reality for retail salespeople

Retail VR at CES in Las Vegas: the press review

All our blog posts

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.

Eco-designed POS Materials: Reduce Waste in Your Trade Marketing Operations Through 3D Prototyping

Point-of-sale displays generate 100,000 tons of waste per year. Discover how eco-design and 3D prototyping are transforming trade marketing and boosting your CSR.plv

Retail VR vs. Blue Yonder Space Planning: Which software is right for your merchandising strategy?

Make the right choice for your merchandising strategy: Retail VR vs. Blue Yonder Space Planning. Compare immersive agility with analytical optimization. Comparison chart included.

Retail VR vs. NielsenIQ Spaceman: Which merchandising software should you choose?

Retail VR vs. Spaceman (NielsenIQ): Which merchandising software should you choose? Check out our comparison of traditional 2D analysis and innovative immersive 3D technology.

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

Learn how to effectively align your trade marketing strategy, planograms, and in-store execution using 3D merchandising.

Assortment Management: How Can 3D Technology Help Prevent Chaos on the Shelves?

Product assortment reduction is a hot topic, but its impact on the sales floor is often underestimated. Find out why switching from Excel to 3D simulation and VR can boost your sales.

From strategy to shelf space: how to connect trade marketing, planograms, and store execution

No more disconnect between headquarters and the field! Discover how to connect trade marketing, planograms, and store execution with 3D merchandising.

5 steps to validate a new store concept in just a few hours using 3D

Accelerate the validation of your retail concepts with the Virtual First method: 3D merchandising, virtual shopper tests, and reduced time-to-market in just a few days.

From concept to point of sale: how to drive your retail strategy with the Perfect Store vision

Drive your Perfect Store strategy from design to point of sale using 3D, AI, and virtual reality to accelerate launches and optimize retail execution.

Rolling out beauty merchandising guidelines on a large scale: reducing costs and ensuring consistency across the network

How to roll out international beauty merchandising guidelines, reduce costs, and ensure consistent execution across the network. Method and case study: Bioderma.

Trade Marketing: How can you ensure perfect execution in-store without traveling there?

How to ensure perfect trade marketing execution in stores without traveling, using 3D, augmented reality, and remote validation.

5 steps to regain control of your merchandising files and make them immediately actionable

Discover our 5-step guide to easily creating 3D planograms, reducing your costs, and speeding up implementation with Retail VR.