The Retail VR blog

Our latest articles

Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology

Decoding the historic Auchan-Intermarché restructuring in 2025. Discover the reverse franchise model, the Aura Retail alliance, and how digital twins are accelerating store transformation.

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Tech for Retail 2025: the embodiment of retail digitalization

Meet Retail VR at Tech for Retail 2025, stand B38! Discover how 3D is reinventing merchandising, collaboration and point-of-sale performance. Immersive demonstrations, AI innovations and an exclusive conference with Intermarché await you.

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Our selection of articles

Review and outlook for virtual reality in 2023

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Merchandising software: how to choose the right solution? Comparison, use cases and practical advice

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Intermarché-Auchan takeover: analysis of a historic restructuring and the key role of technology

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All our blog posts

Merchandising strategy: key stages and the impact of 3D on performance.
3D Merchandising
Naomie Beaugeard

Merchandising strategy: key stages and the impact of 3D on performance.

Discover the keys to an effective merchandising strategy and the impact of immersive 3D with Retail VR and Agence Cross. Webinar deciphered by Erwan Krotoff and Sébastien Tourné: shopper analysis, concept optimization and rapid validation thanks to virtual environments. A strategic lever for greater agility and performance.

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Candlemas and Epiphany: how to capitalize on seasonal highlights at the point of sale
3D Merchandising
Naomie Beaugeard

Candlemas and Epiphany: how to capitalize on seasonal highlights at the point of sale

Find out how strategic merchandising can turn the festive season, such as Chandeleur and Epiphany, into growth drivers.

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Merchandising 10 common mistakes 3D visualization could help you avoid
3D Merchandising
Naomie Beaugeard

Merchandising 10 common mistakes 3D visualization could help you avoid

Discover the 10 common merchandising mistakes and how to avoid them using 3D tools: optimize spaces, improve customer paths, reduce environmental impact and boost your in-store sales.

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How can 3D merchandising transform your seasonal Christmas operations?
3D Merchandising
Naomie Beaugeard

How can 3D merchandising transform your seasonal Christmas operations?

Discover how 3D merchandising is revolutionizing Christmas promotions. Maximize the impact of your seasonal operations and boost sales with innovative, immersive strategies.

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The importance of effective merchandising to promote farmers
News
Naomie Beaugeard

The importance of effective merchandising to promote farmers

Discover how strategic merchandising can promote local products in-store, meet the expectations of responsible consumers and support French producers, while optimizing product visibility and accessibility.

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Sustainable September, how 3D merchandising fits into an eco-responsible strategy
3D Merchandising
Naomie Beaugeard

Sustainable September, how 3D merchandising fits into an eco-responsible strategy

Find out how the "Sustainable September" movement is inspiring retailers to adopt eco-responsible practices. 3D merchandising, by reducing physical waste and carbon footprint, is emerging as a key lever for more sustainable retailing.

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5 best practices for effective cross-merchandising
3D Merchandising
Naomie Beaugeard

5 best practices for effective cross-merchandising

Discover how to optimize your cross-merchandising strategy to transform the shopping experience and boost your sales.

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3D merchandising for active learning
3D Merchandising
Naomie Beaugeard

3D merchandising for active learning

Discover how immersive technologies are revolutionizing education by making learning interactive and engaging. Explore their benefits in the acquisition of knowledge and practical skills.

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Definition of cross-merchandising
3D Merchandising
Naomie Beaugeard

Definition of cross-merchandising

Discover cross-merchandising: a technique for increasing sales and improving the customer experience by displaying complementary products together.

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How can you adapt your point-of-sale merchandising for the summer season?
3D Merchandising
Naomie Beaugeard

How can you adapt your point-of-sale merchandising for the summer season?

Find out how to adapt your point-of-sale merchandising for the summer season.

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5 use cases of a virtual showroom
3D Commerce
Naomie Beaugeard

5 use cases of a virtual showroom

Discover how the virtual showroom redefines how consumers interact with products.

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Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover
News
Naomie Beaugeard

Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover

Find out how retailers on Avenue des Champs-Élysées are preparing for the Paris 2024 Olympics to offer an exceptional experience to visitors from all over the world.

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