Our latest articles

Tech for Retail 2025: the embodiment of retail digitalization

Meet Retail VR at Tech for Retail 2025, stand B38! Discover how 3D is reinventing merchandising, collaboration and point-of-sale performance. Immersive demonstrations, AI innovations and an exclusive conference with Intermarché await you.

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Merchandising 2026: when AI and immersive 3D become the new weapons for streamlining costs

In 2026, AI and immersive 3D will revolutionize retail merchandising: optimizing planograms, reducing costs and speeding up decision-making.

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Our selection of articles

All our blog posts

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

3D Merchandising

Naomie Beaugeard

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

3D Merchandising

Naomie Beaugeard

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

Discover the impact of merchandising strategies in the pharmaceutical sector through examples from France, the UK and Germany. Analyze regional trends and merchandising fundamentals applied to pharmacies to boost sales and build customer loyalty.

The immersive CAVE: real immersion in a very virtual world

3D Merchandising

Naomie Beaugeard

The immersive CAVE: real immersion in a very virtual world

Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.

How Auchan and Intermarché integrated 288 stores in record time

News

Naomie Beaugeard

How Auchan and Intermarché integrated 288 stores in record time

Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.

Planogram: definition and contribution of 3D

3D Merchandising

Naomie Beaugeard

Planogram: definition and contribution of 3D

Find out in this article what a planogram is, what it's used for, and why it's important to use 3D for its development.

Exploring modern merchandising: Lexicon, developments and challenges

3D Merchandising

Naomie Beaugeard

Exploring modern merchandising: Lexicon, developments and challenges

In this article, you'll discover the mysteries of merchandising, a key retail strategy, revealing its fundamentals, its lexicon, and its adaptation to the digital world.

Review and outlook for virtual reality in 2023

News

Naomie Beaugeard

Review and outlook for virtual reality in 2023

In this article, discover the key figures for augmented reality and virtual reality, the year's key use cases and the future prospects for these immersive technologies.

How to choose the right merchandising software?

3D Merchandising

Naomie Beaugeard

How to choose the right merchandising software?

Find out in this article how to choose the merchandising software that will enable you to reproduce your point of sale virtually, and work on your planograms and POS displays, all in line with your strategy.

Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

3D Commerce

Naomie Beaugeard

Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

Find out in this article how Intermarché is marking a new era in the Christmas shopping experience by offering an immersive Santa's Workshop for the whole family to visit.

Carrefour's virtual showroom transforms store managers' shopping experience

3D Commerce

Antoine Charneau

Carrefour's virtual showroom transforms store managers' shopping experience

In this article, you will find out how Carrefour integrated the virtual showroom solution into the operations of the sales teams by transforming its physical showroom into an immersive virtual space.

Why not use Virtual Reality for your marketing and merchandising students?

3D Merchandising

Naomie Beaugeard

Why not use Virtual Reality for your marketing and merchandising students?

Find out in this article how the use of 3D can be more than beneficial in education.

Merchandising Strategies: The Art of Seducing Consumers

3D Merchandising

Naomie Beaugeard

Merchandising Strategies: The Art of Seducing Consumers

The Retail VR blog

Our latest articles

Tech for Retail 2025: the embodiment of retail digitalization

Merchandising 2026: when AI and immersive 3D become the new weapons for streamlining costs

Our selection of articles

3D merchandising for active learning

Retail VR at the VIVATECH event

Shaking up commerce with Augmented Reality: immersion for sales

All our blog posts

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

Discover the impact of merchandising strategies in the pharmaceutical sector through examples from France, the UK and Germany. Analyze regional trends and merchandising fundamentals applied to pharmacies to boost sales and build customer loyalty.

The immersive CAVE: real immersion in a very virtual world

Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.

How Auchan and Intermarché integrated 288 stores in record time

Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.

Planogram: definition and contribution of 3D

Find out in this article what a planogram is, what it's used for, and why it's important to use 3D for its development.

Exploring modern merchandising: Lexicon, developments and challenges

In this article, you'll discover the mysteries of merchandising, a key retail strategy, revealing its fundamentals, its lexicon, and its adaptation to the digital world.

Review and outlook for virtual reality in 2023

In this article, discover the key figures for augmented reality and virtual reality, the year's key use cases and the future prospects for these immersive technologies.

How to choose the right merchandising software?

Find out in this article how to choose the merchandising software that will enable you to reproduce your point of sale virtually, and work on your planograms and POS displays, all in line with your strategy.

Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

Find out in this article how Intermarché is marking a new era in the Christmas shopping experience by offering an immersive Santa's Workshop for the whole family to visit.

Carrefour's virtual showroom transforms store managers' shopping experience

In this article, you will find out how Carrefour integrated the virtual showroom solution into the operations of the sales teams by transforming its physical showroom into an immersive virtual space.

Why not use Virtual Reality for your marketing and merchandising students?

Find out in this article how the use of 3D can be more than beneficial in education.

Merchandising Strategies: The Art of Seducing Consumers

In this article, you'll discover the different merchandising strategies and the merchandising tools needed to seduce the consumer.