All our blog posts
3D Merchandising
Erwan KROTOFF
Foire aux vins 2025: why back-to-school is the best time to fill your cellar
Foire aux Vins 2025: discover why back-to-school is the best time to fill your cellar and take advantage of the best wine deals.
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3D Merchandising
Erwan KROTOFF
Optimizing a point-of-sale department: 5 levers for improving visibility and the customer experience
Discover 5 concrete ways to optimize a point-of-sale department: segmentation, signage, flagship products, 3D tools...
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3D Merchandising
Erwan KROTOFF
Seasonality - Merchandising levers to boost summer sales
Discover the keys to effective summer merchandising with the case of swimwear: zoning, promotions, POS and 3D simulation for better sales.
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3D Merchandising
Erwan KROTOFF
From Cannes to your shelf: how to create a product staging worthy of the red carpet
Visual merchandising, storyboarding, 3D: a structured approach to managing shopper impact on shelves, from strategy to local deployment.
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3D Merchandising
Erwan KROTOFF
Merchandising Software: How to Choose the Best Solution for Your Shelves?
Find out how to choose the best merchandising software to optimize your planograms, improve the customer experience and boost shelf profitability. Compare solutions, use cases and practical advice on how to take advantage of 3D and AI technologies.
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3D Merchandising
Erwan KROTOFF
How AI Is Transforming Merchandising: From the Shelf to Smart Planogram Software
Discover how AI is revolutionizing retail merchandising with visual recognition and automatically generated planograms.
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3D Merchandising
Erwan KROTOFF
Whole Foods ignites social networks with high-end visual merchandising
Whole Foods excels in visual merchandising. Analysis of a customer experience strategy and 3D tools for inspiration.
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3D Merchandising
Erwan KROTOFF
How does Digital Asset Management streamline merchandising activities and product sheets?
Discover why a Digital Asset Management (DAM) solution is essential for structuring and automating 3D asset management in retail. Merchandising, planograms, product sheets: boost your efficiency and gain in productivity with a DAM integrated with Retail VR tools.
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3D Merchandising
Erwan KROTOFF
Optimizing merchandising in times of recession: the case of the DIY sector in 2024
In 2024, the DIY sector is experiencing a slowdown with a 7.5% drop in turnover. To boost sales, brands are focusing on merchandising optimization, redesigning store concepts and digital innovation. Discover the key strategies to adapt to new consumer expectations and improve the shopping experience.
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3D Merchandising
Erwan KROTOFF
Merchandising strategy: key stages and the impact of 3D on performance.
Discover the keys to an effective merchandising strategy and the impact of immersive 3D with Retail VR and Agence Cross. Webinar deciphered by Erwan Krotoff and Sébastien Tourné: shopper analysis, concept optimization and rapid validation thanks to virtual environments. A strategic lever for greater agility and performance.
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3D Merchandising
Erwan KROTOFF
Candlemas and Epiphany: how to capitalize on seasonal highlights at the point of sale
Find out how strategic merchandising can turn the festive season, such as Chandeleur and Epiphany, into growth drivers.
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3D Merchandising
Erwan KROTOFF
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