The COVID-19 pandemic transformed the way we approach sales meetings. Since then, companies have been looking for the tools and technologies they need to stand out from the competition and/or maintain their competitive edge. Among the range of solutions at their disposal, one stands out: Augmented Reality (AR ). It's a powerful weapon that offers salespeople an innovative way to energize their appointments, engage customers faster and improve performance.

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Simulate in real time on the customer's premises and save time during sales meetings

No more slide shows! Augmented Reality reinvents the way sales reps interact with their customers by offering immersive, interactive meetings. Present, in real time, realistic visions of your offer; directly in your customers' environment, what a competitive advantage! Offer a tangible idea of the integration of products or services by immersing teams in a virtual universe in their brand's colors. Augmented Reality is a reassuring and convincing immersion, placing customers at the heart of the decision-making process, thus multiplying their commitment.

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Using concrete data to impact customers

Augmented Reality can also be combined with sales data to enhance the impact of sales pitches. This data is integrated into simulations in real time, demonstrating the impact of products or services on customer results. A sales pitch reinforced by tangible facts, and you're done!

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Get the best in-store locations

By integrating figures such as the impact of a point-of-sale promotion, sales staff can easily demonstrate the added value of their products or services in terms of visibility and profitability. Customers are then more inclined to reserve the best in-store locations for their sales partners.

By way of example, Lactalis LBC, a leader in its category, has shown foresight and used AR to obtain the best point-of-sale locations. The main objective was to convince department managers more easily, optimize additional sales opportunities and reinforce the company's commercial and category expertise.

Results :

- Reduced environmental impact by cutting product breakage and using less paper

- 100% of area managers said they had gained in efficiency and time during the resale process

- 100% of store contacts were impressed during the sales process

- 60% of area managers say they have made additional sales using this solution

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Lactalis LBC had already experimented with immersive technologies. In the midst of the COVID-19 crisis, Retail VR modeled their new store layout, recreating a 3D supermarket in which shoppers could move around virtually, thus avoiding the need to physically move around.

Results :

-Pride and enthusiasm in being able to offer an innovative new concept. To be able to stand out from the crowd at the plant with an innovative tool.

- Immersive rendering: gives the impression of being right in the heart of the aisle. Makes it easier for partner customers to embrace our new approach:

"We were able to conclude all our agreements in a single meeting. "

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In conclusion, the use of Augmented Reality, as illustrated by Instore Activation, has reinvented the way sales reps interact with their customers. Traditional slide shows are giving way to immersive, interactive appointments, where products and services are presented in real time in the customer's environment. This approach offers a significant competitive advantage by providing a realistic vision of how products or services can be integrated into customers' daily lives. Augmented Reality is therefore a major asset in the arsenal of modern salespeople. It offers undeniable advantages in terms of customer engagement, immersion and persuasion, all of which translate into improved sales results. Companies that adopt this technology are better positioned to remain competitive and innovative in their sales landscape.

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Retail VR offers comprehensive, innovative solutions to optimize the management of your in-store sales and merchandising campaigns, reducing the risk of inefficiency.

Here is a summary of the main benefits of the 3D Merchandising service and more specifically Instore Activation of Retail VR:

Centralization and control: You can centralize and control all your merchandising campaigns directly from your head office, reducing the dispersion of effort and potential errors.

Performance simulation: Instore Activation lets you simulate the performance of your in-store promotional operations, reducing the costs associated with inappropriate strategies and helping you to allocate your resources more efficiently.

Securing sales: Thanks to realistic scenarios, your sales teams can secure their sales by minimizing the risks associated with decisions made without tangible data, thus reducing potential losses.

Competitive edge: Instore Activation stands out for its innovative nature, which can reduce competitive pressure by enabling you to make more informed decisions and stay ahead in your sector.

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