The Retail VR blog

Our latest articles

Seasonality - Merchandising levers to boost summer sales

Discover the keys to effective summer merchandising with the case of swimwear: zoning, promotions, POS and 3D simulation for better sales.

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From Cannes to your shelf: how to create a product staging worthy of the red carpet

Visual merchandising, storyboarding, 3D: a structured approach to managing shopper impact on shelves, from strategy to local deployment.

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Our selection of articles

Introduction: Retail, Web3 and the metaverse

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Merchandising strategy: key stages and the impact of 3D on performance.

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Focus on Paris Retail Week 2018

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All our blog posts

How virtual stores are revolutionizing online shopping?
3D Commerce
Kim Veillaux

How virtual stores are revolutionizing online shopping?

A virtual store is a virtual space that allows consumers to purchase products and services in an immersive online store.

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Advantages and disadvantages of virtual salons
3D Commerce
Kim Veillaux

Advantages and disadvantages of virtual salons

Participating in a trade show offers you a window to your audience, a powerful and targeted communication tool that has existed since ancient Rome where merchants gathered to present their work.

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Introduction: Retail, Web3 and the metaverse
3D Commerce
Kim Veillaux

Introduction: Retail, Web3 and the metaverse

The retail market represents approximately 190 billion euros in France in 2019. The e-commerce sector (products and services) represents 129 billion euros in 2021, up 15.1% over the year (Covid) ...

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Business opportunities in the metaverse
News
Kim Veillaux

Business opportunities in the metaverse

The term metaverse represents a fictional and persistent 3D virtual world in which we can find social interactions.

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Virtual reality applied to the fashion industry
3D Commerce
Kim Veillaux

Virtual reality applied to the fashion industry

For hundreds of years, technological innovations (recently virtual reality) have periodically revolutionized the fashion and retail industry.

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Partnership between Retail VR and Enov
3D Merchandising
Kim Veillaux

Partnership between Retail VR and Enov

The aim of the Enov x Retail VR collaboration is to use VR to offer immersive research experiences to shoppers, in order to provide more reliable & predictive answers to customers.

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Key figures for virtual reality in retail
News
Antoine Charneau

Key figures for virtual reality in retail

Virtual reality has benefited from the health crisis and is now fully democratized. In 2021, Statista put forward a 24.4% increase in global revenues compared to 2020.

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Innovations in merchandising
3D Merchandising
Antoine Charneau

Innovations in merchandising

Discover our article on merchandising innovations and the success factors to implement.

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The advantages of a virtual showroom
3D Commerce
Antoine Charneau

The advantages of a virtual showroom

According to a PWC study, "43% of buyers are willing to pay more for a good customer experience."

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Retail VR is a partner of Matterport
The company
Antoine Charneau

Retail VR is a partner of Matterport

In recent years, consumers have strongly embraced online shopping. Even items traditionally purchased only at the point of sale such as cars and luxury goods have embraced the keys to e-commerce.

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CP: Retail VR raises funds
The company
Antoine Charneau

CP: Retail VR raises funds

In a context of strong acceleration of 3D uses following the pandemic and the development of the Metaverse, Retail VR raises €1.5 million to accelerate its commercial development.

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Origin of the metaverse and pop culture
News
Antoine Charneau

Origin of the metaverse and pop culture

At the beginning of the 90s, the virtual reality sector was still not very popular with consumers, and was rather linked to scientific research. It was democratized more by the cinema and the publication of books that allowed to educate the population. Let's go back to the origin of the metaverse and the pop culture that has developed around it.

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