All our blog posts
3D Merchandising
Erwan KROTOFF
The immersive CAVE: real immersion in a very virtual world
Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.
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News
Erwan KROTOFF
How Auchan and Intermarché integrated 288 stores in record time
Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.
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3D Merchandising
Erwan KROTOFF
Planogram: definition and contribution of 3D
Find out in this article what a planogram is, what it's used for, and why it's important to use 3D for its development.
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3D Merchandising
Erwan KROTOFF
Exploring modern merchandising: Lexicon, developments and challenges
In this article, you'll discover the mysteries of merchandising, a key retail strategy, revealing its fundamentals, its lexicon, and its adaptation to the digital world.
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News
Erwan KROTOFF
Review and outlook for virtual reality in 2023
In this article, discover the key figures for augmented reality and virtual reality, the year's key use cases and the future prospects for these immersive technologies.
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3D Merchandising
Erwan KROTOFF
How to choose the right merchandising software?
Find out in this article how to choose the merchandising software that will enable you to reproduce your point of sale virtually, and work on your planograms and POS displays, all in line with your strategy.
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3D Commerce
Erwan KROTOFF
Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family
Find out in this article how Intermarché is marking a new era in the Christmas shopping experience by offering an immersive Santa's Workshop for the whole family to visit.
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3D Commerce
Erwan KROTOFF
Carrefour's virtual showroom transforms store managers' shopping experience
In this article, you will find out how Carrefour integrated the virtual showroom solution into the operations of the sales teams by transforming its physical showroom into an immersive virtual space.
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3D Merchandising
Erwan KROTOFF
Why not use Virtual Reality for your marketing and merchandising students?
Find out in this article how the use of 3D can be more than beneficial in education.
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3D Merchandising
Erwan KROTOFF
Merchandising Strategies: The Art of Seducing Consumers
In this article, you'll discover the different merchandising strategies and the merchandising tools needed to seduce the consumer.
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3D Merchandising
Erwan KROTOFF
What is merchandising and how can it be optimized to boost sales?
Find out in this article how to understand consumer behavior to develop an effective merchandising strategy and maximize your sales.
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3D Merchandising
Erwan KROTOFF
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