Our latest articles

Merchandising sport et outdoor : comment optimiser les rayons saisonniers avec la 3D

Merchandising sport et outdoor en 2026 : saisonnalité extrême, hétérogénéité des formats, cross-merchandising — comment la simulation 3D transforme les rayons Decathlon, Intersport et Sport 2000. Guide complet.

Read the article

Merchandising animalerie : comment optimiser les rayons nutrition, soin et accessoires pour animaux de compagnie ?

Merchandising animalerie en 2026 : comment optimiser les rayons nutrition, soin et accessoires pour animaux de compagnie avec la simulation 3D ? Guide complet pour Maxi Zoo, Animalis, Tom&Co et les industriels du petfood.

Read the article

Our selection of articles

‍What is a merchandising portfolio, and why should you create it in 3D?

Read the article

arrow_forward

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Read the article

arrow_forward

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Read the article

arrow_forward

All our blog posts

5 best practices for effective cross-merchandising

3D Merchandising

Erwan KROTOFF

5 best practices for effective cross-merchandising

Discover how to optimize your cross-merchandising strategy to transform the shopping experience and boost your sales.

3D Merchandising

Erwan KROTOFF

3D merchandising for active learning

Discover how immersive technologies are revolutionizing education by making learning interactive and engaging. Explore their benefits in the acquisition of knowledge and practical skills.

3D Merchandising

Erwan KROTOFF

Definition of cross-merchandising

Discover cross-merchandising: a technique for increasing sales and improving the customer experience by displaying complementary products together.

How can you adapt your point-of-sale merchandising for the summer season?

3D Merchandising

Erwan KROTOFF

How can you adapt your point-of-sale merchandising for the summer season?

Find out how to adapt your point-of-sale merchandising for the summer season.

3D Commerce

Erwan KROTOFF

5 use cases of a virtual showroom

Discover how the virtual showroom redefines how consumers interact with products.

Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover

News

Erwan KROTOFF

Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover

Find out how retailers on Avenue des Champs-Élysées are preparing for the Paris 2024 Olympics to offer an exceptional experience to visitors from all over the world.

The 3 major consumer trends to be aware of in 2024 to optimize your sales

News

Erwan KROTOFF

The 3 major consumer trends to be aware of in 2024 to optimize your sales

Discover the consumer trends shaping 2024 in France and the solutions to meet them. From environmental commitment to the rise of the local, explore the major changes and their implications for the market.

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

3D Merchandising

Erwan KROTOFF

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

3D Merchandising

Erwan KROTOFF

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

Discover the impact of merchandising strategies in the pharmaceutical sector through examples from France, the UK and Germany. Analyze regional trends and merchandising fundamentals applied to pharmacies to boost sales and build customer loyalty.

The immersive CAVE: real immersion in a very virtual world

3D Merchandising

Erwan KROTOFF

The immersive CAVE: real immersion in a very virtual world

Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.

How Auchan and Intermarché integrated 288 stores in record time

News

Erwan KROTOFF

How Auchan and Intermarché integrated 288 stores in record time

Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.

Planogram: definition and contribution of 3D

3D Merchandising

Erwan KROTOFF

Planogram: definition and contribution of 3D

The Retail VR blog

Our latest articles

Merchandising sport et outdoor : comment optimiser les rayons saisonniers avec la 3D

Merchandising animalerie : comment optimiser les rayons nutrition, soin et accessoires pour animaux de compagnie ?

Our selection of articles

‍What is a merchandising portfolio, and why should you create it in 3D?

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

All our blog posts

5 best practices for effective cross-merchandising

Discover how to optimize your cross-merchandising strategy to transform the shopping experience and boost your sales.

3D merchandising for active learning

Discover how immersive technologies are revolutionizing education by making learning interactive and engaging. Explore their benefits in the acquisition of knowledge and practical skills.

Definition of cross-merchandising

Discover cross-merchandising: a technique for increasing sales and improving the customer experience by displaying complementary products together.

How can you adapt your point-of-sale merchandising for the summer season?

Find out how to adapt your point-of-sale merchandising for the summer season.

5 use cases of a virtual showroom

Discover how the virtual showroom redefines how consumers interact with products.

Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover

Find out how retailers on Avenue des Champs-Élysées are preparing for the Paris 2024 Olympics to offer an exceptional experience to visitors from all over the world.

The 3 major consumer trends to be aware of in 2024 to optimize your sales

Discover the consumer trends shaping 2024 in France and the solutions to meet them. From environmental commitment to the rise of the local, explore the major changes and their implications for the market.

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

Discover the impact of merchandising strategies in the pharmaceutical sector through examples from France, the UK and Germany. Analyze regional trends and merchandising fundamentals applied to pharmacies to boost sales and build customer loyalty.

The immersive CAVE: real immersion in a very virtual world

Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.

How Auchan and Intermarché integrated 288 stores in record time

Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.

Planogram: definition and contribution of 3D

Find out in this article what a planogram is, what it's used for, and why it's important to use 3D for its development.