The Retail VR blog

Our latest articles

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.

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Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.

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Our selection of articles

Personal Shopper and customer experience

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No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches

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Feedback: Nespresso and v-commerce

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All our blog posts

Virtual reality is no longer an option for education
3D Commerce
Erwan KROTOFF

Virtual reality is no longer an option for education

Immerse yourself in the future of education! Discover how virtual reality is revolutionizing marketing and merchandising learning, offering an immersive and stimulating experience for students.

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The Objectives of Visual Merchandising: Strategies and Key Performance Indicators.
3D Merchandising
Erwan KROTOFF

The Objectives of Visual Merchandising: Strategies and Key Performance Indicators.

Discover how visual merchandising can transform your customers' shopping experience and boost your sales with real-life examples from leading brands. Plus, learn five practical tips to maximize the impact of your visual merchandising and deliver a unique experience to your customers.

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How virtual stores are revolutionizing online shopping?
3D Commerce
Erwan KROTOFF

How virtual stores are revolutionizing online shopping?

A virtual store is a virtual space that allows consumers to purchase products and services in an immersive online store.

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Advantages and disadvantages of virtual salons
3D Commerce
Erwan KROTOFF

Advantages and disadvantages of virtual salons

Participating in a trade show offers you a window to your audience, a powerful and targeted communication tool that has existed since ancient Rome where merchants gathered to present their work.

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Introduction: Retail, Web3 and the metaverse
3D Commerce
Erwan KROTOFF

Introduction: Retail, Web3 and the metaverse

The retail market represents approximately 190 billion euros in France in 2019. The e-commerce sector (products and services) represents 129 billion euros in 2021, up 15.1% over the year (Covid) ...

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Business opportunities in the metaverse
News
Erwan KROTOFF

Business opportunities in the metaverse

The term metaverse represents a fictional and persistent 3D virtual world in which we can find social interactions.

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Virtual reality applied to the fashion industry
3D Commerce
Erwan KROTOFF

Virtual reality applied to the fashion industry

For hundreds of years, technological innovations (recently virtual reality) have periodically revolutionized the fashion and retail industry.

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Partnership between Retail VR and Enov
3D Merchandising
Erwan KROTOFF

Partnership between Retail VR and Enov

The aim of the Enov x Retail VR collaboration is to use VR to offer immersive research experiences to shoppers, in order to provide more reliable & predictive answers to customers.

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Key figures for virtual reality in retail
News
Erwan KROTOFF

Key figures for virtual reality in retail

Virtual reality has benefited from the health crisis and is now fully democratized. In 2021, Statista put forward a 24.4% increase in global revenues compared to 2020.

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Innovations in merchandising
3D Merchandising
Erwan KROTOFF

Innovations in merchandising

Discover our article on merchandising innovations and the success factors to implement.

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The advantages of a virtual showroom
3D Commerce
Erwan KROTOFF

The advantages of a virtual showroom

According to a PWC study, "43% of buyers are willing to pay more for a good customer experience."

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Retail VR is a partner of Matterport
The company
Erwan KROTOFF

Retail VR is a partner of Matterport

In recent years, consumers have strongly embraced online shopping. Even items traditionally purchased only at the point of sale such as cars and luxury goods have embraced the keys to e-commerce.

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