The Retail VR blog

Our latest articles

Merchandising sport et outdoor : comment optimiser les rayons saisonniers avec la 3D

Merchandising sport et outdoor en 2026 : saisonnalité extrême, hétérogénéité des formats, cross-merchandising — comment la simulation 3D transforme les rayons Decathlon, Intersport et Sport 2000. Guide complet.

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Merchandising animalerie : comment optimiser les rayons nutrition, soin et accessoires pour animaux de compagnie ?

Merchandising animalerie en 2026 : comment optimiser les rayons nutrition, soin et accessoires pour animaux de compagnie avec la simulation 3D ? Guide complet pour Maxi Zoo, Animalis, Tom&Co et les industriels du petfood.

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Our selection of articles

‍What is a merchandising portfolio, and why should you create it in 3D?

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Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

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Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

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All our blog posts

Exploring modern merchandising: Lexicon, developments and challenges
3D Merchandising
Erwan KROTOFF

Exploring modern merchandising: Lexicon, developments and challenges

In this article, you'll discover the mysteries of merchandising, a key retail strategy, revealing its fundamentals, its lexicon, and its adaptation to the digital world.

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Review and outlook for virtual reality in 2023
News
Erwan KROTOFF

Review and outlook for virtual reality in 2023

In this article, discover the key figures for augmented reality and virtual reality, the year's key use cases and the future prospects for these immersive technologies.

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How to choose the right merchandising software?
3D Merchandising
Erwan KROTOFF

How to choose the right merchandising software?

Find out in this article how to choose the merchandising software that will enable you to reproduce your point of sale virtually, and work on your planograms and POS displays, all in line with your strategy.

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Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family
3D Commerce
Erwan KROTOFF

Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

Find out in this article how Intermarché is marking a new era in the Christmas shopping experience by offering an immersive Santa's Workshop for the whole family to visit.

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Carrefour's virtual showroom transforms store managers' shopping experience
3D Commerce
Erwan KROTOFF

Carrefour's virtual showroom transforms store managers' shopping experience

In this article, you will find out how Carrefour integrated the virtual showroom solution into the operations of the sales teams by transforming its physical showroom into an immersive virtual space.

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Why not use Virtual Reality for your marketing and merchandising students?
3D Merchandising
Erwan KROTOFF

Why not use Virtual Reality for your marketing and merchandising students?

Find out in this article how the use of 3D can be more than beneficial in education.

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Merchandising Strategies: The Art of Seducing Consumers
3D Merchandising
Erwan KROTOFF

Merchandising Strategies: The Art of Seducing Consumers

In this article, you'll discover the different merchandising strategies and the merchandising tools needed to seduce the consumer.

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What is merchandising and how can it be optimized to boost sales?
3D Merchandising
Erwan KROTOFF

What is merchandising and how can it be optimized to boost sales?

Find out in this article how to understand consumer behavior to develop an effective merchandising strategy and maximize your sales.

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Shaking up commerce with Augmented Reality: immersion for sales
3D Merchandising
Erwan KROTOFF

Shaking up commerce with Augmented Reality: immersion for sales

Discover how Augmented Reality is revolutionizing the world of retail, offering an immersive and stimulating experience for customers.

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Virtual reality is no longer an option for education
3D Commerce
Erwan KROTOFF

Virtual reality is no longer an option for education

Immerse yourself in the future of education! Discover how virtual reality is revolutionizing marketing and merchandising learning, offering an immersive and stimulating experience for students.

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The Objectives of Visual Merchandising: Strategies and Key Performance Indicators.
3D Merchandising
Erwan KROTOFF

The Objectives of Visual Merchandising: Strategies and Key Performance Indicators.

Discover how visual merchandising can transform your customers' shopping experience and boost your sales with real-life examples from leading brands. Plus, learn five practical tips to maximize the impact of your visual merchandising and deliver a unique experience to your customers.

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How virtual stores are revolutionizing online shopping?
3D Commerce
Erwan KROTOFF

How virtual stores are revolutionizing online shopping?

A virtual store is a virtual space that allows consumers to purchase products and services in an immersive online store.

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