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The company
astrid.baron@retail-vr.com
Retail VR at the VIVATECH event
The first physical meeting after 18 months of confinement! Retail VR will be present at the VivaTech 2021 event with the Pays de la Loire delegation!
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3D Merchandising
Astrid Baron
Shopper studies and buying behavior
There is a wide variety of shopper studies, definitions-marketing explains: "as its name indicates, a shopper study is a study describing the motivations and behaviors of choice and purchase of the buyer / consumer.
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News
Astrid Baron
How to create buzz with augmented reality filters?
Appeared in the late 60s, augmented reality is a technology that allows to integrate virtual elements in 3D (in real time) within a real environment. The principle is to combine the virtual and the real and give the illusion of a perfect integration to the user ...
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3D Commerce
Astrid Baron
Personal Shopper and customer experience
Today, the customer experience plays a key role in the success of a company. You have to know how to be authentic, surprise and give emotion, the true vector of the customer experience. The consumer must feel unique and privileged.
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3D Commerce
Astrid Baron
Why V-Commerce is the future of E-Commerce?
Born in the 90's with the arrival of the minitel in France, the e-commerce or online sales is a digital media whose goal is to operate a commercial transaction at a distance. The very first transaction by credit card was made in the USA in 1994 with the purchase of Sting's album at $12.48 by Phil Brandenberger.
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The company
Astrid Baron
Interview Retail VR by Village Startup - 01TV
01TV's Start Up Village highlights the nuggets of French entrepreneurship and innovation. Each month, the start-ups have exactly six minutes to highlight their product or service. This month Retail VR is honored by 01TV's Village Startup
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3D Commerce
Astrid Baron
What is phygital?
The world is changing, consumer habits are constantly evolving and companies must continually adapt. The health crisis we are going through only amplifies this phenomenon. The retail sector, like many others, has been faced with many difficulties in recent months.
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3D Commerce
Astrid Baron
Four new inspiring virtual stores
Online commerce has exploded again this year and should reach 110 billion euros in 2020. In Europe and more specifically in France, public authorities have encouraged retail players to digitalize their points of sale, to switch to click & collect or e-commerce, thus limiting travel...
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3D Commerce
astrid.baron@retail-vr.com
Solution to COVID-19: The new virtual fitting room
The Covid crisis has shaken many sectors including the fashion industry. According to Madame lefigaro: "The containment measures have stopped the textile factories, led to the closure of stores. This has also deeply impacted the Fashion Week which had to reinvent itself to maintain an exposure to fashion brands.
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News
Astrid Baron
Apple and its Lidar scanner
Apple has not finished surprising us. Constantly evolving technologically, the brand is back with a vengeance with new features for the ipad pro and iphone 12. The latest devices now feature an ultra-wide-angle camera, studio-quality microphones and a revolutionary LiDAR scanner.
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News
Astrid Baron
Virtual reality, a tool that facilitates telecommuting:
We have no real visibility on how the health crisis we are going through will end. The coronavirus epidemic forces us to review our methods and our working tools. As underlined in the article of the journal du net "The Covid-19 has generated a real shaking within the companies. It leads us to think about a new vision of the world of work, its interactions, its stakes and its limits.
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News
Astrid Baron
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