Award for 3D shopper studies at the 8th Night of Connected Commerce

We were present at the 8th night of connected commerce, organized by Républik Retail, on November 22nd 2021. In a packed Mogador theater, our partner Enov received a prestigious award for its 3D shopper studies, developed with our technology.

The Night of Connected Commerce by Républik Retail

Launched in 2013, this event comes to reward the different actors of the sector during a special evening. It takes place over many months, starting in January and ending with the ceremony that usually takes place in November. This event has become a reference, and makes the sector shine during a whole evening. Thus, it is nearly 1000 retailers, 100 companies candidates and a jury composed of the greatest personalities of retail. It is an opportunity to develop one's network and to get known.

Credit: Manuel ABELLA[/caption]

Enov, specialist in shopper research

Enov is a marketing and innovation research institute. No less than 80 experts in Paris and Lyon work with major advertisers in various sectors in France and abroad. They deal with marketing and sales issues, such as understanding targets and markets, innovation, customer experience and communication. Enov's mission is to put customers at the heart of a company's decisions. In its approach to reinventing and reenchanting the customer experience, Enov offers shopper studies.

A shopper study is a process to understand the consumer's buying behavior, by analyzing their choices and motivations.

Using our services, our partner Enov also conducts innovative shopper studies using virtual reality, called Virtual Shopper eXperience. Indeed, we allow customers to enter a virtual store.

Retail Staging is a technological solution that allows you to test new 3D planograms at will. First of all, our platform allows an automatic conversion of your 2D planograms into 3D. Your converted files can be simply added to your library and shared with all your collaborators. Then, all you have to do is test your future concepts. For this purpose, we create a realistic and fully interactive digital twin of the 3D store in which you can try out different layouts.

Gold award for our partner Enov

For this event, the company competed in the supplier innovation category.

The jury was composed of :

• Cathy COLLART GEIGER, President and CEO - PICARD
• Fabio RINALDI, Chairman of the Board - BIGMAT
• Pierre-Alexandre MOURET, Director of Strategy and Operations - PHARMAVIE
• Philippe ROMANO, CEO and Co-Founder - KBRW
• Béatrice HERICOURT, CO-CEO - KIABI
• Flavien D'AUDIFFRET, CEO - THOM GROUP
• Joannes SOENEN, President - CELIO

To convince this jury, she proposed a virtual immersion using our Retail Staging technology. This experience allows to reconstitute the shopping path in the store, to test and install the shelves, the merchandising, etc. As a result, Enov offers much more immersive shopper studies. These studies are based on 3D and drastically reduce production time. In the quest to reinvent the world of retail, the jury was convinced by this innovative approach through various points:

• Show your concept at a lower cost
• Engaging both consumers and employees
• Analyze consumer behavior via quantitative measurement indicators
• Analyze the emotional dimension of the buying experience

A great reward for 3D shopper studies. We are very proud of this partnership with Enov!

To learn more, watch the replay of our webinar on 3D shopper research HERE !

https://youtu.be/1CPbJf-2Y48