Innovative examples in augmented reality

Technological advances are providing concrete answers to consumer demand for more experience. As the Business-adobe article points out: "with technological advances, customer experiences are no longer just visual - they immerse consumers in the brand experience. The principle of integrating virtual elements in 3D (in real time) within a real environment, it solicits all our senses and makes them more alert. This technology continues to change the game in more and more different sectors. Whether it's in sales, in the health sector, in helping local communities, in implementing a marketing strategy etc... Here we will highlight companies that use AR in an inspiring and futuristic way. Here are 4 innovative examples in augmented reality:

1. In Toulouse, augmented reality is used by surgeons in operating rooms

In the field of healthcare, augmented reality is starting to take a more and more important place. As we have already seen in a previous article, the USA uses AR a lot. In particular in one of the most prestigious clinics in the world! This allows students to be immersed in scenarios such as the operating room and to learn more quickly.In Toulouse, augmented reality is used in operating rooms for knee operations. Indeed, as reported by FranceTV info, "Two years ago, this private institution has proposed to its surgeons to be trained to perform surgical operations assisted by augmented reality. "The augmented reality glasses allow them to obtain information during operations. The software integrated in the glasses can display data and images thanks to sensors positioned on the patient's knee. For Bruno Chemama, an orthopedic surgeon at the clinic, it is a real advantage to use them. He explains: "With all these data offered in real time, in a precise and fast way, the surgeon gains in precision in his gestures and in quality in the final rendering" A very beautiful technological advance which allows the field of health to see a clear progression in terms of effectiveness.

2. Innovative examples in augmented reality: Facebook: the "Visual Search", soon on Instagram

On the side of social networks, everything is accelerating on the "commerce" part. For Instagram, the objective is clear as thearticle from Ads-up underlines: "Mark Zuckerberg announced that last April, the Marketplace attracted more than 250 million monthly users". New features for e-commerce are being developed and augmented reality will help in this process.In perpetual search for innovation, the boss of Facebook announced that a new tool was about to be born: Visual Search. Are you looking for a dress or a table that you have seen on a photo? The tool will allow, thanks to image recognition algorithms, to give you the origin of these products or similar ones. A list of products appears when you click on the desired object! It will then be possible to buy them directly via the Shops tab and that, while remaining on the application.a small revolution that should further boost e-commerce.but it does not stop there! Mark Zuckerberg would have the ambition to exploit all the features of augmented reality. Based on the principle that it is always better to try before buying, the virtual fitting will soon be available on Instagram "dynamic ads will allow users to try products such as clothing or makeup via augmented reality . Find more details in the Ads-up article . A new feature that should boost sales and increase the turnover of online stores.but the use of augmented reality is also used for tourism in cities.

3. Innovative examples in augmented reality: the historical tour of Colmar

Colmar is a city located in the Great East of France. Well known for its Christmas market, it is a popular tourist center. The city is equipped with panels that tell the history of the heritage sites. For the start of the summer tourist season, they have been completely renovated. As the article in Les Echos confirms: "The new panels are made of enamelled lava stone and the texts in French, German and English are enriched with a drawing or a photo and a QR code". By flashing the QR code, one discovers photos, videos and anecdotes on an interactive map. Developed by the startup Wemap, which specializes in interactive maps and augmented reality, the solution offers a unique immersive experience for tourists, with the goal of "making a visit to a city more fun and reaching new audiences," says Nicolas Phlippoteau, regional director of JCDecaux in Alsace Franche-Comté.

4. The 2020 Olympics finale:

During the closing ceremony of the Tokyo 2020 Olympic Games, a part of the show was realized in augmented reality. The spectators could see the shape of the rings of the Olympic symbol floating ... in the air! However, as indicated in the article of numerama: "This bluffing show was hiding a secret: it was not visible in the Olympic stadium. Neither new drone technology, nor light projection of the future: it was simply augmented reality. "Only people watching the closing ceremony from a distance, could see this game of light in computer graphics. Tokyo was able to make a remote show more interesting than a live one, and customers and spectators are increasingly receptive to augmented reality experiences. New technologies make sense in a world in perpetual motion, more inclined to do things remotely.

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