The Retail VR blog

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Merchandising sport et outdoor : comment optimiser les rayons saisonniers avec la 3D

Merchandising sport et outdoor en 2026 : saisonnalité extrême, hétérogénéité des formats, cross-merchandising — comment la simulation 3D transforme les rayons Decathlon, Intersport et Sport 2000. Guide complet.

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Merchandising animalerie : comment optimiser les rayons nutrition, soin et accessoires pour animaux de compagnie ?

Merchandising animalerie en 2026 : comment optimiser les rayons nutrition, soin et accessoires pour animaux de compagnie avec la simulation 3D ? Guide complet pour Maxi Zoo, Animalis, Tom&Co et les industriels du petfood.

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Our selection of articles

‍What is a merchandising portfolio, and why should you create it in 3D?

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Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

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Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

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All our blog posts

Advantages and disadvantages of virtual salons
3D Commerce
Erwan KROTOFF

Advantages and disadvantages of virtual salons

Participating in a trade show offers you a window to your audience, a powerful and targeted communication tool that has existed since ancient Rome where merchants gathered to present their work.

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Introduction: Retail, Web3 and the metaverse
3D Commerce
Erwan KROTOFF

Introduction: Retail, Web3 and the metaverse

The retail market represents approximately 190 billion euros in France in 2019. The e-commerce sector (products and services) represents 129 billion euros in 2021, up 15.1% over the year (Covid) ...

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Business opportunities in the metaverse
News
Erwan KROTOFF

Business opportunities in the metaverse

The term metaverse represents a fictional and persistent 3D virtual world in which we can find social interactions.

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Virtual reality applied to the fashion industry
3D Commerce
Erwan KROTOFF

Virtual reality applied to the fashion industry

For hundreds of years, technological innovations (recently virtual reality) have periodically revolutionized the fashion and retail industry.

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Partnership between Retail VR and Enov
3D Merchandising
Erwan KROTOFF

Partnership between Retail VR and Enov

The aim of the Enov x Retail VR collaboration is to use VR to offer immersive research experiences to shoppers, in order to provide more reliable & predictive answers to customers.

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Key figures for virtual reality in retail
News
Erwan KROTOFF

Key figures for virtual reality in retail

Virtual reality has benefited from the health crisis and is now fully democratized. In 2021, Statista put forward a 24.4% increase in global revenues compared to 2020.

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Innovations in merchandising
3D Merchandising
Erwan KROTOFF

Innovations in merchandising

Discover our article on merchandising innovations and the success factors to implement.

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The advantages of a virtual showroom
3D Commerce
Erwan KROTOFF

The advantages of a virtual showroom

According to a PWC study, "43% of buyers are willing to pay more for a good customer experience."

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Retail VR is a partner of Matterport
The company
Erwan KROTOFF

Retail VR is a partner of Matterport

In recent years, consumers have strongly embraced online shopping. Even items traditionally purchased only at the point of sale such as cars and luxury goods have embraced the keys to e-commerce.

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CP: Retail VR raises funds
The company
Erwan KROTOFF

CP: Retail VR raises funds

In a context of strong acceleration of 3D uses following the pandemic and the development of the Metaverse, Retail VR raises €1.5 million to accelerate its commercial development.

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Origin of the metaverse and pop culture
News
Erwan KROTOFF

Origin of the metaverse and pop culture

At the beginning of the 90s, the virtual reality sector was still not very popular with consumers, and was rather linked to scientific research. It was democratized more by the cinema and the publication of books that allowed to educate the population. Let's go back to the origin of the metaverse and the pop culture that has developed around it.

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What is the metaverse and immersive technologies?
News
Erwan KROTOFF

What is the metaverse and immersive technologies?

These technologies are not new and have evolved a lot since their appearance, whether it is software or hardware and especially virtual reality headsets.

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