PRESS RELEASE

April 2022

In a context of strong acceleration of 3D uses following the pandemic and the development of the Metaverse, Retail VR raises €1.5 million to accelerate its commercial development.

Retail VR markets a collaborative SaaS service platform. It is based on virtual and augmented reality technologies for retailers and brands. Created by Erwan Krotoff and Adrien Zanelli, the Retail VR platform allows the creation of virtual commerce experiences and brings an immersive experience to users. Its objective is to improve processes within the company and to accelerate sales via this new virtual channel, an entry point to the metaverse.

Retail VR offers several solutions, such as virtual shopping, which allows brands to display their products without time or space constraints, and thus reinforce their presence with their customers. The virtualization of the point of sale also helps brands to be much faster, more efficient and relevant in the execution of merchandising tests, shopper studies and in the design of trade marketing campaigns.

These solutions are available via a SaaS platform that simplifies access to 3D. The client company can thus manage all its Retail VR applications. Then, it can deploy its campaigns from a centralized infrastructure.

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This innovative solution for product visualization has already won over great customer references such as Nestlé, Lactalis, L'Oréal or Intermarché. A forerunner in this fast-developing market, in a context where the use of 3D, metavers and avatars will soon be part of our daily lives, Retail VR has called on venture capital to structure its commercial strike force. Pays de la Loire Développement, Thematic Group, ABAB, Femmes BA and the historical partners participated in this global operation of 1.5 M€.

Retail VR, a partner of the world's leading digital twin Matterport, has also integrated Capgemini's startup ecosystem, the Startup Catalyst Program.

About us

Retail VR, created in April 2018, develops a SaaS platform. It facilitates the uses of virtual and augmented reality for retailers and brands. Based in Nantes, the company employs 20 people, web engineers, 3D, graphic designers and sales people has accompanied more than fifty customers in France and abroad.

Contact: antoine.charneau@retail-vr.com

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