The company

Retail VR at the VIVATECH event

Written by
astrid.baron@retail-vr.com
8/6/2021
3 minutes

Retail VR at VIVATECH 2021!

The first physical meeting after 18 months of confinement! Retail VR will be present at the VivaTech 2021 event with the Pays de la Loire delegation!

From June 16th to 19th, Vivatech by Viva Technology, takes place at Paris Porte de Versailles . We are delighted to participate in this major event for the French tech industry, in a new hybrid format: face-to-face and online .

Vivatech 2021 event

Viva Technology 2019 was:

  • 124,000 visitors
  • 13,000 start-ups.
  • 150+ conferences
  • 125 countries represented

The 2021 event is expected to be as popular as ever with a few modifications. The set up will be 4 days of virtual presence and 2 days of physical presence.

VivaTech is an innovation platform, a professional meeting place and a forum where groups and startups come together.

For this new edition 2021, Vivatech sees the things in big and will welcome renowned guests:

  • Tim Cook, Apple CEO
  • Mark Zuckerberg, founder of Facebook
  • Brad Smith, President of Microsoft
  • Dan Schulman, head of PayPal
  • And of course the Retail VR teams!

Retail VR at VivaTech: 100% immersive shopping experiences: 

Retail VR offers immersive virtual stores. During Vivatech, you will be able to discover, thanks to a web browser or a virtual reality headset, a brand new shopping experience.

Looking for innovation and experience? Let's meet!

Tools dedicated to Trade Marketing and Merchandising 

On this occasion, we will also present the tools to help improve sales and business processes in retail thanks to our different solutions:

InStore Activation: augmented reality application on mobile or tablet. It allows sales representatives, merchandisers, etc. to project the implementation of a commercial device (POS, furniture, shelves, signage) in the point of sale. It measures the impact of the promotion.

Retail Staging: simulate simply and at a lower cost, the implementation of a new customer path or your Merchandising and Trade Marketing operations => FACILITATE / ACCELERATE product launches, new concepts.

Finally, an innovation in the way you present your merchandising, your new products or your packs and concepts:

 

Vivatech 2021

Thanks to our shopper studies we will present how Retail VR immerses your shoppers in a realistic store experience using virtual reality.

The benefits? This new technology is reliable, agile, without budget compromise and without a VR headset!

We invite you to come and see Retail VR at the Vivatech event and to share your projects with us: We will welcome you from June 18th to 19th in physical form at the Pays de la Loire stand in Hall 1 and during the 4 days in virtual form

Sign up now!

Want to know more about virtual reality? Download the free white paper "The contribution of 3D in retail".

Our Retail Staging solution improves teamwork and facilitates the deployment of merchandising strategies at the point of sale.

Our Virtual Showroom solution enables your customers to browse through a digitalized physical space that mirrors the visual merchandising of your stores.

Our Virtual Store solution enables your customers to immerse themselves in a more emotionally powerful shopping experience that generates higher conversion rates.

Our Instore Activation solution enables you to meet customer requirements while simplifying the work of your sales force.

You may also be interested in these articles

From Cannes to your shelf: how to create a product staging worthy of the red carpet
3D Merchandising
From Cannes to your shelf: how to create a product staging worthy of the red carpet
Visual merchandising, storyboarding, 3D: a structured approach to managing shopper impact on shelves, from strategy to local deployment.
Naomie Beaugeard
June 2, 2025
-
3 minutes
Read the article
Merchandising software: how to choose the right solution? Comparison, use cases and practical advice
3D Merchandising
Merchandising software: how to choose the right solution? Comparison, use cases and practical advice
Find out how to choose the best merchandising software to optimize your planograms, improve the customer experience and boost shelf profitability. Compare solutions, use cases and practical advice on how to take advantage of 3D and AI technologies.
Erwan Krotoff
May 20, 2025
-
3 minutes
Read the article
How AI is transforming merchandising: from shelf to intelligent planogram
3D Merchandising
How AI is transforming merchandising: from shelf to intelligent planogram
Discover how AI is revolutionizing retail merchandising with visual recognition and automatically generated planograms.
Erwan Krotoff
May 6, 2025
-
2 minutes
Read the article

By clicking "Accept All", you agree to have cookies stored on your device to improve site navigation, analyze site usage, and assist in our marketing efforts. See our Privacy Policy for more information.