How to create buzz with augmented reality filters?
What is augmented reality?
Appeared in the late 60s, augmented reality is a technology that allows the integration of virtual elements in 3D (in real time) within a real environment. The principle is to combine the virtual and the real and give the illusion of a perfect integration to the user. It is generally the superimposition of synthetic images (text, pictograms, 3D objects...) on real images. As thearticle from filtre-experience points out,"Unlike virtual reality, augmented reality is applied in our real world. augmented realityWhen talking about augmented reality, many people still don't have a clear idea of what it means. Most of the time, we imagine that it is associated with companies at the cutting edge of technology, almost inaccessible to everyone. However, augmented reality is used much more often than we think. We would even be more than "500 million people So how do we use augmented reality?
What are augmented reality filters?
Simply by using augmented reality filters . But what exactly are these filters? creative layerscolor effects that you add after capturing your photos. They enable you to change the visual aspect of your image by modifying certain settings such as tonality, hue, saturation or luminosity", explains an article (no longer available) by Numerized. On Social Networks, augmented reality filters are everywhere! They enable us toadd a touch of fun to our photos or videos, apply make-up in a click, or even give us a healthy glow when we're tired. If there's one trend to grab hold of immediately, it's this one. It's winning the hearts of more and more people, taking over smartphones via Instagram, Snapchat and Facebook. But why are brands using these augmented reality filters? And how do you create buzz with augmented reality filters?
Why do brands use them?
Augmented reality filters are a sensation! Brands have understood this and intend to use this new technology to grow. Brands have many reasons to create their own augmented reality filters: brand awareness, growth opportunities...
Gives the brand a facelift:
To mark the spirits, there is no doubt that augmented reality filters are the solution. They allow brands to show themselves in the air of time, borrowing the new codes of social networks and thus be up to date. This gives a youthful touch to the brand, showing that it knows how to follow the trends of the moment. Thanks to these filters, the brands are seizing them as a new means of communication and social media strategy.
Promote their products easily:
With augmented reality filters, you enhance your brand image but also your products. Filters are not only used to beautify, they can allow users to test your products in augmented reality. According to the study from the sensefuel article "70% of consumers said they would be more more loyal to brands that integrate AR as part of their shopping experience."Thanks to augmented reality filters, the user wears your products directly, and can be instantly seduced!"No more barriers to purchase, they then move on to an online purchase or a drive-to-store. Like the Ikea brand, which uses an augmented reality application, the future buyer can also project the image of a sofa or piece of furniture as if it were already in his home. He can thus more easily imagine his interior, change the color and thus obtain a concrete simulation of what he would like. Everything is conditioned to reassure the buyer and encourage him to buy. Brands make their ads thanks to filters! But how to make the buzz and stand out?
How to create buzz with augmented reality filters?
Boost your strategy on Social Networks:
Filters serve as a real marketing strategy and can show thebrand image you want! In order to grow your community on social networks, augmented reality filters represent a huge opportunity. "Thanks to AR filters, the interaction rate of your audience is increased by more than 25% on your on your content," says the filter-story website. The more attractive your filter is, the more your community will want to use it for theirs too. From there, your audience will grow. In the blink of an eye, your filter will be known by millions of users and thus create a whole new audience. What makes it even more interesting for brands is that the name of the filter creator is always visible. Wherever you are, users will know your brand and will come to see what you do. But for that you have to be original!
Be original:
Don't set any limits. If one word had to be attributed to augmented reality filters it would be creativity. In order to stand out from the competition, attract your customers. Be daring, entertain your audience! Consumers are fond of originality. And for this, several solutions are possible:
- Like Macdonald, create your own filter featuring your products.
- Create mini-games that boost your audience by creating interactivity.
- Leverage contests to create buzz by boosting your brand's shares.
- Focus on a unique and immersive experience through special effects, 3D worlds...
It is important to stand out but it is also important to create a filter that matches you. Don't change your brand image but rather be consistent with it. The goal is not to lose your audience but to make them enter your universe.
Engage through interactivity and create buzz with augmented reality filters:
As the site tigrz points out:"The interest for brands is to to create a connection with users that goes beyond By creating a unique filter, you reach a young and active community, an opportunity for you to increase your economic growth. You create engagement with your audience. Your brand gets a boost and gets noticed. Your consumers find interaction with your brand and a new bond is created. The more you engage your audience, the more your relationship will be strengthened and will act as a sales gas pedal . Augmented reality filters bring real added value to companies that are adept at social networking and new technologies. But filters are not the only ones to use augmented reality. It can be used for many other purposes that facilitate daily business. To learn more about the uses of augmented reality:
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