Shopper Study

‍Classically, shopper studies and in vivo tests are very time-consuming to set up and remain very expensive. These tests only involve a limited number of targets. Yet these studies are essential for validating brand merchandising strategies.

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Multiply your tests to validate your merchandising strategy with 3D!

Thanks to virtual reality, we can now immerse shoppers in a real store environment. They can carry out their shopping journey as usual, clicking on products, putting items in the shopping basket and simulating the act of purchasing. This eliminates the constraints associated with physical test environments.

7 times less

expensive to produce studies

10 times more

fast to realize projects

Reinventing shopper research with 3D

Customer testimonials

"The first benefit is RELIABILITY. Our virtual terrain results are consistent with real-world performance in the category."

Lambert Lagrevol

General Manager

"This flexibility means that certain elements can potentially evolve as part of a "Test & Learn" approach. This flexibility means that certain elements can potentially evolve as part of a 'Test & Learn' approach, such as evolving the tagging according to the lessons learned. In contrast, the tarpaulin is a one-shot, with no possibility of coming back to it."

Yann Malvoisin

General Manager

The advantages of 3D shopper research

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Accessible 24/7 from anywhere

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Cost far lower than physical tests

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Lightweight experience: fast loading

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Multi devices: computer, tablet, phone

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4K visual quality

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Traceability of user actions including eye tracking

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Simplified interaction: movement, manipulation of 3D objects...

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Framing the experiment

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Unlimited studies

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Qualitative and quantitative studies

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Reducing carbon footprint

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... And many other benefits

Contact

Request a demo

Make an appointment with a member of our team for a free demonstration of our solution.

contact@retail-vr.com

02 55 07 16 70

5 Allée Frida Kahlo, 44200 Nantes

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