Botanica brand committed to natural gardening, has over 70 stores in France. To better structure its merchandising approach and gain in efficiency, the team chose Retail VR's 3D Merchandising solution.

The aim: to model specific furniture, harmonize layouts, and propose more visual, more digestible and more impactful supports for the field.

A solution designed for the business

At Botanic, the merchandising teams were juggling long, inflexible processes: physical receipt of products, in-store set-up, photo shoots, drafting of instructions... A model that lacked responsiveness, particularly for TGs (shelf-toppers) or new collections.

With Retail VRthe creation of 3D visuals becomes autonomous and immediate. Furniture is modeled upstream, products are integrated into a library, and supports are directly usable for the network.

"We've gone from 30% to 40% application of recos to almost 70%. Less interpretation, more impact."

Simple, fluid, field-oriented set-up

• Deployment without IT mobilization: the tool is light, accessible, business-oriented
  
  
• Personalized support from Retail VR with a dedicated contact person
  
  
• Progressive team training with FAQ and case studies
  
  
• Creation of a clear process with the commercial fitter, integrating furniture specifications and product photos

Visible benefits from the very first weeks

• Saves time creating layout supports
  
  
• Easier to digest and more effective for field teams
  
  
• Wow effect for internal presentations
  
  
• Better harmonization of in-store ranges and shelves
  
  
• Promoting the work of merchandising teams to the network
  
  

"The visuals are clearer, more legible, and integrated into sales materials. Teams in the field understand right away, so we're more efficient.

A dynamic that's only just begun

Building on this first step, Botanic is now looking to go even further. The next project concerns the optimization of stock flows, in conjunction with the supply chain. The company also intends to use 3D for macro-merchandising, to simplify the presentation of future store layouts and collections.

Simple, practical, everyday 3D

The Retail VR project proves that immersive 3D is not just a technological gimmick. Properly used, it becomes a real business lever: greater clarity, greater responsiveness, greater impact. A gradual transformation at the service of operations.

To find out more, check out the webinar replay on this topic!