Reorganize processes and adapt

Presentation of the interviewee : Mélanie CHETTY

Mélanie Chetty is Head of Customer Success at Le New Black

Company presentation

‍LeNew Black is a digital wholesale sales management platform for creative brands: iPad order-taking app, digital showroom and sales management back-office.

Faced with the current crisis

• How did the fashion brands react?

 This pandemic has obviously been a hard blow for the whole industry. Nevertheless, it is with an astonishing reactivity that brands have been able to react and reorganize their processes to adapt to the situation. Some have gone digital, others have seized the opportunity to integrate innovation into their creative strategy.

The New Black

Your platform is one of the first to have integrated a virtual showroom within your offer:

• As a precursor, how did you come up with this idea?

 We were inspired by one of our brands. This brand had set up its entire showroom and its collections were ready for sale when the lockdown was announced. Then came the idea of a 3D showroom. This brand asked us to accompany them in the implementation of this project. Once their 3D showroom was integrated on Le New Black, we wanted to offer an equivalent solution to all our client brands.

• Why was Retail VR selected as one of your partners on this project?

• Our desire is to create an ecosystem around the brands. To be able to offer them a solid network of partners, in order to benefit from the services and expertise of each. The business expertise, the quality of listening and advice for our customers are all qualities that make Retail VR one of our privileged partners. Retail VR has been able to accompany our brands in the digitalization of their showrooms by offering a new immersive and personalized shopping experience.

Benefits:

• How did the brands react?
• What benefits have they experienced?

The 3D showroom is a real showcase, as it allows us to recreate the experience of a physical showroom. It also gives buyers the opportunity to discover the collection for themselves, and allows the sales team to concentrate on the sales pitch rather than the discovery. We've observed a high degree of autonomy among our customers in their use of the 3D showroom. Particularly when it comes to presenting looks on mannequins. This enables brands to stand out from the crowd and build loyalty among their buyers. Buyers will have had a real experience, from a simple visit to the Le New Black digital showroom to complete immersion in the brand's universe from the 3D showroom. Are you interested in this interview with Mélanie Chetty about the Virtual Showroom? Would you like to know more about the solution? Don't hesitate to contact us.