Context and challenges: MSA France testifies on the solution Virtual Showroom

Company presentation: MSA France

MSA FRANCE has been designing home furnishing solutions since 1995: lighting, sockets, bases, supports, etc. Its customers are professional kitchen designers, fitters and carpenters in mainland France and overseas.

What was your problem?

Trade shows are the essential meetings where we meet our customers from all over France to present them our new products. Generally, due to lack of time, some of our customers cannot join us on our stands and we do not want them to be penalized. That's why the virtual stand allows us to find our new products all year long.

Solution and feedback: testimony from MSA France on the virtual showroom solution

How did the virtual showroom solution help you to solve your initial problem?

Thanks to the shots taken in the middle of the night just after the installation of our stand, thus without impacting the day's attendance, we now have a virtual space that is faithful to reality, which we were able to easily enrich with descriptions, images and videos to make it complete and autonomous.

What are the advantages of this solution?

It is important for us to keep a frequent link with all our customers. That's why we have sent them all the link to this virtual space.

Those who could not come physically will still be able to discover the novelties present on the stand. And this with all the information necessary for a good understanding.

Also, visitors to a trade show visit many booths in the same day, the virtual booth is accessible 24/7 from our site. It is very useful to remember some details of their physical visit.

Finally, this virtual space is also an additional support during sales meetings or personalized product presentations.

How did you live the Retail VR experience? Testimony of MSA France on the virtual showroom solution

The Retail VR platform is very intuitive, it was really easy and fast to create the product sheets and add all the complementary contents. Moreover, the availability of our contact person was a plus in this step.

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