In this testimonial webinar, we had the opportunity to talk to Julie Ricquebourg, a teacher at the IUT (Institut Universitaire de Technologie) de La Réunion, about the implementation of Education Edition in the Sales Techniques, Marketing & Point of Sale Management classes (BUT diploma). 

The IUT de La Réunion offers courses in marketing, communication and commerce. The school's distinctive feature is to offer students a teaching approach that combines theory and practice, making maximum use of the tools used in the world of work. To meet the new challenges facing education and the expectations of businesses, the school has integrated Education Edition into its program. Here, Julie Ricquebourg shares her experience and the benefits seen after several years of use.

Why include Education Edition in the educational program at IUT de La Réunion?

Higher education is constantly evolving to better prepare students for the professional world. Integrating Education Edition into the teaching program at IUT de La Réunion meets several needs. Firstly, this modern, immersive tool enables students to familiarize themselves with environments they might find in the workplace. It provides them with a concrete, engaging experience, making it easier for them to assimilate the concepts covered in class.

What's more, Education Edition adds real value by reinforcing the practical dimension of training courses. While theoretical courses are indispensable, learning by doing is a more effective way of anchoring knowledge. Thanks to interactive and immersive exercises, students can directly apply what they learn, making the educational experience more relevant and impactful.

Last but not least, using this tool saves a considerable amount of time. Role-playing and simulations enable a quicker, more intuitive understanding of the concepts covered. Teachers can thus optimize their teaching time by proposing concrete scenarios rather than lengthy theoretical explanations.

Results after a few years

Since its adoption at the IUT de La Réunion, Education Edition has brought significant improvements to the training courses. One of the first benefits observed is a better understanding of concepts by students. Thanks to the immersive aspect of the tool, they can visualize realistic situations and project themselves more easily into practical cases.

In recent years, teachers have observed a significant loss of attention among students, making traditional teaching less effective. The use of an innovative, interactive medium such as Education Edition helps to alleviate this problem by taking place in their digital world, offering them a familiar environment that they can easily understand, making it easier for them to get to grips with the material and quickly feel at ease. Thanks to this engaging approach, students participate more, interact more freely and assimilate the concepts covered in class more effectively. In this way, Education Edition encourages active involvement, making sessions more dynamic and rewarding for students and teachers alike.

Indeed, teachers have also noted a positive impact on the way they deliver courses. By offering practical exercises as a complement to theoretical input, they have noted a better assimilation of knowledge and more active participation on the part of students.

Positive points for students and teachers

The integration of Education Edition has transformed the educational experience for both students and teachers.

For students, the benefits are manifold. The tool enables them to learn in a more immersive and interactive way, promoting a better understanding of the concepts covered in class. The practical simulations effectively prepare them for the professional world by giving them the opportunity to work on realistic scenarios. What's more, the learning experience becomes more engaging, increasing their motivation and involvement in class.

For teachers, Education Edition offers real added value. It makes it possible to diversify teaching methods and adapt content to students' specific needs. The tool also facilitates progress monitoring, giving teachers a more precise view of acquired skills. Finally, it limits the use of generic answers generated by artificial intelligence, guaranteeing a more personalized approach to assessment.

Before / After: how Retail VR changed our teaching methods

Prior to the integration of Education Edition, students worked mainly on paper-based case studies. While these were still useful, they had certain limitations, not least the often pre-formatted answers generated by artificial intelligence. This format, while structured, didn't always allow students to explore different approaches or experiment with more personalized alternatives.

With the introduction of Education Edition, the teaching method has evolved considerably. Students now have an interactive environment in which they can test their ideas and develop strategies adapted to the issues at hand. This approach fosters creativity, adaptability and autonomy - essential skills for their future careers.

One of the main advantages of this tool is that it breaks away from the rigid framework of traditional case studies. Thanks to interactive scenarios, students are confronted with a variety of situations and are required to think in greater depth. This also limits the risk of preformatted answers, since each student can propose an original, well-argued solution.

Conclusion

IUT de La Réunion's experience with Education Edition is a perfect illustration of the positive impact of immersive tools on higher education. By combining theory and practice in an innovative way, this solution has improved student involvement, facilitated the work of teachers and better prepared future professionals for the realities of the field.

By offering a more interactive and personalized approach to learning, Education Edition represents a powerful lever for modernizing teaching and meeting the expectations of new generations of students. This initiative, led by the IUT de La Réunion, could inspire other establishments wishing to rethink their teaching methods for more effective and engaging learning.