3D Commerce

Extending the trade show experience and making the stand accessible - Discac testifies to its Virtual Showroom solution

Written by
Kim Veillaux

17/1/2023

Context and challenges: Discac's testimony on the solution Virtual showroom

Presentation of the interviewee : Vanessa Pasquon


Vanessa Pasquon is Communications Manager at Discac.

Presentation of the company : Discac

Since 1990, Discac is a company that manufactures kitchen and bathroom furniture.

Our factory is based in Izon, Gironde and employs about 200 people. We sell our products exclusively to professionals in the kitchen, furnishing and sanitary sector.

What were your objectives with this solution?

With this solution, we had two objectives:

  • Give access to our booth to customers who could not come to our booth
  • Bring more details with photo and video zooming

Solutions and feedback: Discac's testimony on the Virtual Showroom solution

What facilities/difficulties did you encounter in setting up?

It is necessary to prepare the capture of the stand and to know what you want to put forward. This preparation is done beforehand.

And downstream, we must work on the stand to add all the possible added values: interaction points, object (like a television) etc...

What advantages do you derive from this solution? What are the results?

The advantages are numerous: our sales representatives can show our customers a particular product in operation at any time. Also, our customers have access to our stand, via our website, and can also discover functionalities or furniture that they did not know.

To date and after one year of operation, we have had more than 4,700 connections: an unexpected success for us!

Why choose Retail VR: Discac's virtual showroom solution

Why did you choose Retail VR?

We chose Retail VR on the recommendation of the organizers of the EspritMeuble trade show(read their testimonial). We were trained and supported by Retail VR to optimize our solution. The explanatory video organized by Matthieu Muratet (Customer Sucess Manager at Retail VR) is essential for understanding the full potential of the platform.

Throughout the creation of the project, he is always present to help us if needed.

What next for this project?

We repeated with the capture of our booth in 2022 which will be visible on our website from January 2023. We hope to do even better than last year!

About Retail VR

Retail VR, founded in April 2018, develops a 3D collaborative platform that creates virtual retail locations and showrooms, accessible to all sales, marketing and merchandising teams. It facilitates the uses of virtual and augmented reality for retailers and brands. Based in Nantes, the company employs 20 people, Web and 3D engineers, graphic designers and sales people to support more than fifty customers in France and abroad.

To learn more about our solutions or how to apply them to your project, let's talk!

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