Why virtual reality stores?
The trade market has evolved enormously in recent years. Today, we can consume everything without moving thanks to the development of online stores. The prices are even more competitive because the products come from all over the world. Sellers must therefore adapt to gain in attractiveness. Many companies have decided to rely on new technologies and especially on virtual reality to stand out and build customer loyalty. If you also want to get involved, we suggest you to discover in this article the 5 best virtual reality stores!
Audi : A virtual reality application to configure and customize
Potential buyers are visiting car dealerships less and less. That's why brands need to be more imaginative in how they interact with their prospects. Audi has understood this. It has set up an innovative showcase developed in virtual reality. The public can explore the Audi e-tron. Theapplication also allows to move around the vehicle, to configure it and even to customize it. We must admit, the rendering is quite exceptional.
Yihaodian: a platform of virtual stores to sell
In China, it is very difficult to make a place in the e-commerce market. Indeed, sellers are numerous and some groups are so well established, that challenging them is a real challenge. One grocery store has nevertheless tried the experiment. It is Yihaodian, which created an online platform in augmented reality to sell its products. Yihaodian hit very hard by opening in one night more than 1000 virtual stores! With the application, you can walk among the shelves and buy without queuing at the checkout. The products are then delivered at home.
Ikea: virtual technologies to test and build loyalty
The world-famous Swedish interior design group Ikea is not to be outdone when it comes to integrating new technologies into its sales process; as we highlighted in a previous article. Indeed, the brand, anxious to build customer loyalty and stand out from the competition, has set up an application to try its products in your home before purchase. The application is simply used with your smartphone. You just have to choose an item in the Ikea catalog and place it in a photo of the room of your choice.
L'Oréal: test and offer personalized advice
The famous French brand L'Oréal uses augmented reality to allow its customers totry beauty products on their own face. The application allows users to receive personalized advice on how to take care of their skin, which products are the most suitable for them and thus make the choice that perfectly matches their expectations. Thanks to these innovations, L'Oréal intends to take the lead over the competition!
Nike: an innovative virtual reality store
Nike has been having fun for a while with applications using virtual reality. This allows it, indeed, toimprove its brandimage and to position itself as a reference in terms of innovation! To bring more and more added value to its fans, the brand offers the Nike Fit application. It is an online store that allows you, as in a store, to measure your feet precisely in order to offer you only the shoes that suit you.This article has presented you with the 5 best virtual reality stores. This article has presented the 5 best virtual reality shops. Be inspired by this selection to offer, you too, to your customers, new experiences in virtual reality!
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