Interview Retail VR by Village Startup - 01TV

01TV's Village Start Up spotlights the nuggets of French entrepreneurship and innovation. Each month, start-ups have exactly six minutes to showcase their product or service. This month, 01TV's Village Startup spotlights Retail VR . Meet Adrien Zanelli, our co-founder. Find out more about our different solutions in this interview. Watch the full video here .

The Shopping Experience:

How can virtual reality be used to enrich shopping experiences, whether in-store or e-commerce? Phygital is one of the keys to success. Adrien looks back at the sales experience developed for Nespresso, enabling the brand to offer an immersive experience. This experience brings the brand closer to its consumers.

You can find these experiences on our website, under the heading 360° Showroom or V-commerce :Immersive sales experience. Virtual equivalent of a purchase in an e-commerce site by adding value to it.

Acceleration of marketing/merchandising processes :

In order to meet consumer expectations and ultra-segmentation, you propose different concepts and find the one that best suits you. 3D facilitates the implementation of new concepts in the points of sale.

We model your photos in 3D object through our platform. Then, we automatically re-create a customer journey that can be tested and presented virtually before being realized.

Shopper study:

To ensure a product launch or test a new concept, shopper research is essential. Our platform allows our clients to test more quickly and at a lower cost before execution.

Instore Activation and augmented reality:

-Thanks to augmented reality, you can project a realistic visualization of proposed concepts and layouts directly into your customers' points of sale.Want to find out more about virtual or augmented reality? Get in contact now! Want to know more about virtual reality? Download the free white paper "The contribution of 3D in retail".