Interview Retail VR by BFM Business

Retail VR interview by BFM business

This Tuesday, March 23, the Tech & Co program interviewed Retail VR on BFM Business, and also featured:-Catherine Barba, digital commerce expert-Jonathan Guillot, Head of Customer Experience and Innovation at Cora,-Benjamin Talon, founder of Soben-Adrien Zanelli, co-founder of Retail VR.They looked at tomorrow's shopping, Cora's contextualized recipe suggestion, Soben's delivery robot, as well as Retail VR's immersive retail experiences. To watch the full video, click hereKeymoments from the interview below:

The Immersive Experience :

How to create an immersive experience for a brand using virtual reality? Adrien explains how a brand can create an immersive experience and preserve a human relationship with the customer through digital media.This experience brings the brand closer to its consumers and gives a much more emotional aspect, thus creating impulse purchases.You can find these experiences on our website, under the heading 360° Showroom.‍

Virtual e-commerce: Retail VR interview by BFM business

Adrien talks about the sales experience developed for Nespresso, enabling the brand to offer a truly immersive experience. Your very own Nespresso boutique reproduced in virtual reality, where you can walk around just as you would in your own physical store (even going so far as to "grab" your items and put them in a "basket").

Re-create customer paths:

Simulate your brand's merchandising by re-creating a customer journey. Adrien explains how brands can simulate customer journeys in order to present them to retailers and optimize merchandising. Boost your sales by 12.5% with this new merchandising tool, as simple as it is effective! Discover it on our website: Instore activation . Would you like to find out more? Get in contact with us today!