Product customization: I decline, you decline, he declines...

Personalization and virtual reality

Every self-respecting consumer dreams of having a unique product that corresponds exactly to his expectations, a question of practicality and ego. The challenge is to guarantee the customer the possibility to personalize his purchases. And the virtual reality allowed him to realize his dream! Thus, the luxury industry has made it its core business, the craftsmanship remaining at the heart of this industry, the wealthy customers can and will be able to ask for a long time to personalize their purchase.

I decline, you decline, he declines

The big prestigious car brands invented this concept before seeing it democratized for more accessible models. It is unthinkable today not to personalize one's car with a comfort finish pack or a sporty aluminum version to differentiate a black sedan from another dark gray sedan. So, the current challenge for the major brands is to know their customers, their expectations, to please the greatest number while taking into account the uniqueness of each one. Finally, the fine analysis of customer data on the various sales channels is an indispensable tool for understanding the brand. It allows you to segment your customers. But the arrival of digital technology now offers other possibilities.

How does virtual reality serve personalization?

The revolution in virtual reality and 3D design allows consumers to project themselves into their purchases. At the same time, they can play an active role in the design process. How can you design a piece of furniture, a car, a bicycle or the label of a mass-market product in your own image? With the help of a 3D designer, Retail VR offers its customers a wide range of possibilities for personalizing their future purchases. Personalize your purchase and make it unique by using our Product Configurator. We believe this trend is set to grow, and we're making our 3D applications available to our customers to help them take this step. This trend will not be confined to the world of luxury goods or small production runs. Coca-Cola and Ferrero (which is offering a personalized label for its 50th anniversary) have understood this. Industrial 3D printing and short-run printing tools will amplify this trend. (Industrie du Futur) Our team is at your service to discuss the personalization tools you want to implement. Want to know more about virtual reality? Download the free white paper "The contribution of 3D in retail".