TOP 3 reasons to use virtual reality :

Today, consumers tend to abandon physical purchases in favor of online purchases. Retail is the set of retail activities that are characterized by the resale of products without transformation in a point of sale. The retail industry must find innovative solutions to offer its customers more attractive offers. This is possible thanks to virtual reality. In this article, we propose you to discover 3 essential reasons to use virtual reality in retail.

Reason 1: Virtual reality allows customers to test products online

Thanks to virtual reality, customers can test products before buying them. Indeed, virtual reality allows to create applications that offer the possibility to customers to try products via their cell phone. It is therefore possible to try a beauty product on your skin, a garment on your body, a piece of furniture in your home ... This is a real plus to sell a product.

Reason 2: Use virtual reality to test new merchandising concepts

Virtual reality is also beneficial for the salesperson. Indeed, he can save precious time and money by virtually testing new merchandising concepts. He can try out different layouts and configure his future layouts. If you would like to learn more about these technologies, we invite you to discover our Retail Staging solution.

Reason #3: Virtual reality allows the salesperson to build customer loyalty!

Virtual reality is a very interesting technology for both the customer and the salesperson. Its use allows to immerse the customer in the universe of a brand and thus to make him adhere more easily to the innovative concepts. As a consumer, we need strong emotions and cognitive stimulation to become and remain loyal to a brand. Virtual reality makes it all possible!

You are right to use virtual reality for your retail activities!

This article has presented you with 3 essential reasons for using virtual reality in retail! This technology benefits both the customer and the retailer. It makes it possible to offer unique experiences and maximize sales. Contact us now if you too would like to dive into the world of virtual reality! Want to know more about virtual reality? Download the free white paper "The contribution of 3D in retail".