COVID-19 : A virtual showroom for retail

The health crisis that we are going through is impacting our entire economy and to some extent also retail. The sector is therefore undergoing a major transformation and must know how to adapt by adopting workaround strategies. The consequences can be measured in terms of B2B relations as well as in terms of B2C interaction. Our team offers you a focus on the situation and brings you solutions, such as the virtual showroom.

Focus: the situation for retail in France

Despite the difficulties observed, the food sector is doing rather well. According to an article published on the LSA website, "food e-commerce (drive and LAD) has recorded a dazzling growth in sales thanks to the crisis (+90% the 1st week / +50% in the 2nd week)." If some of the food stores have tools, such as the drive, to ensure a certain continuity of their service, other players are not so lucky.Retailers are trying to organize themselves and keep in touch with their customers. In B2B, the situation is complex to manage. Manufacturers no longer have access to professional events. Moreover, commercial meetings are limited to video-conferences. On the B2C side, access to physical stores is limited. At Retail VR, we help them meet these challenges, simply and effectively, with virtual reality.

The virtual showroom: a 100% digital professional experience

Let's remember that we are witnessing a general cancellation of Retail events in 2020 or strategic appointments. How can we continue to present the latest textile collection or products? What solutions are there for non-food sector players? This is now possible thanks to a virtual showroom. By respecting all the codes of the brand universe, the Retail VR team proposes you to create your showroom. Present your catalog and your product references in a digital and immersive environment. Your collections will be available from a computer or a smartphone. In the demonstration space, your customers will have access to the characteristics of your products, technical content, videos or photos... in short, all the interactive content necessary for the presentation of the products. Our team is available to imagine with you your showroom, whether it is intended for the simple visualization of the products or for interactions with them.

Immersive stores to enchant your customers' shopping experiences

Following the closure of physical stores, the fashion sector, and more broadly the luxury sector, is facing difficulties. Indeed, the current e-commerce sites cannot fully absorb the financial losses of the stores. Thus, it is necessary to reorganize its omnichannel strategy and to offer immersive experiences to its customers. Why VR? Virtual reality allows you to invite your customers to participate in an immersive shopping experience and to maintain the customer relationship. The characteristics and your merchandising codes are perfectly respected to remain in harmony with the universe of your brand. It is then a twin store, but digitalized. Virtual reality does not necessarily require a helmet and the realization time is shortened thanks to our technologies of capture and modeling of 3D objects. Your customers will be able to access this experience through their web browser or from an application on their smartphone or tablet. In this store, you are free to decide the technical characteristics of your products or the location of your 3D furniture.

To discover one of our realizations, we invite you to read this testimonial from Jean-Michel Cecconi, Open Innovation Director at Nespresso.The retail sector is certainly facing difficulties, but the solutions provided by virtual reality can help you meet this challenge! Our entire team is at your disposal to help you imagine your future virtual showroom or immersive boutique. Let's get in touch today! Want to know more about virtual reality? Download the free white paper "The contribution of 3D to retail".