Social selling, from trend to reality of a sales channel.

Social selling, social marketing, selling on social networks, it doesn't matter what you call it as long as you get the purchase.

Social selling, according to Instagram

After Facebook, it's Instagram's turn (a subsidiary of Facebook) to launch into social selling. The proof that multi-channel is no longer "multi" but "omni". Launched in the United States a few months ago, it has been so successful that Instagram is making the feature available to everyone. It's a plebiscite, according to a study by L2 Inc., 72% of Instagram users decide to buy a product after having seen it on the social network. It was quite logical to take the step and offer a purchase function on its platform. The success has been confirmed in the United States, so it is logical to extend the service.

Instagram, the ideal social network

Instagram boasts 25 million active accounts, 800 million monthly users, a very young audience, and is the preferred network for fashion lovers. This option will now be available in France, but also in the UK, Germany, Spain, Italy, Brazil, Canada and Australia. By playing indirectly on Amazon's turf, Instagram is asserting itself as an alternative to the marketplace. But the ambition seems to be to go beyond this and move into the service arena. What could be simpler than reserving a place in a restaurant after having appreciated the decor? We could take this a step further and imagine that, with the arrival of virtual social networks, product demonstrations, immersive hotel room visits and the installation of virtual reality furniture in the living room, pressing the "buy" button will be as natural as pushing a shopping cart in today's supermarket. Want to find out more about virtual reality? Download the free white paper "The contribution of 3D in retail".