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What is virtual reality?

Written by
Lise Keller
15/4/2018
1 minute

Virtual reality: a definition?

First of all, virtual reality (VR) proposes to project the user in an artificially recreated universe in which he can interact. In fact, there are several ways to enter virtual worlds.

How to discover virtual reality?

The discovery of this technology is not limited by the acquisition of a VR headset. Indeed, here are different cases of use of these objects:

Immersive rooms

The immersive rooms called CAVE, are made of rear projection screens or stereoscopic projection. These cellars are equipped with screens, which partially or totally cover the room. To do this, the perspective is calculated in real time thanks to a position sensor, usually integrated in a joystick.

Stereoscopic displays

The user is equipped with stereoscopic glasses, in order to hide his natural vision. In fact, the computer displays, in a synchronous way, the image on the screen.

Virtual reality headsets

The VR helmets allow, thanks to a gyroscope system, to interpret the orientation of the user's head and to calculate the scene according to its positioning. Moreover, there are several types of helmets:

Headsets for smartphones

Headsets for PC or console

Autonomous headsets

How to use these virtual reality headsets?

The use of virtual reality headsets is growing rapidly in different sectors, such as architecture, science or retail. The main reasons for this development come from the improved performance, the appearance of many business applications and the cost that has dropped significantly.

Did you know that?

The first virtual reality headset was developed by Daniel Vickers at the University of Utah in the 1970s. A decade later, the first interactive tool appeared, the Data Glove, which enabled users to communicate with the computer using finger and hand movements.Want to find out more? Contact our team or discover our virtual commerce solution! Want to know more about virtual reality? Download the free white paper "The contribution of 3D to retail".

Our Retail Staging solution improves teamwork and facilitates the deployment of merchandising strategies at the point of sale.

Our Virtual Showroom solution enables your customers to browse through a digitalized physical space that mirrors the visual merchandising of your stores.

Our Virtual Store solution enables your customers to immerse themselves in a more emotionally powerful shopping experience that generates higher conversion rates.

Our Instore Activation solution enables you to meet customer requirements while simplifying the work of your sales force.

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