Erwan Krotoff founded Retail VR to bridge the gap between a good marketing idea and its execution in-store. Since 2018, he has been making immersive 3D technologies accessible to marketing, merchandising, and sales teams—even without technical expertise.
With more than twenty years of experience in retail, he has made 3D a strategic tool: digital twins of retail locations, AI-powered planograms, and simulations of the “perfect store.”
Read moreCo-founded Retail VR in Nantes with Adrien Zanelli
Founded his first merchandising company, a Dassault Systèmes integrator
Casino, Pernod Ricard, and then the software company Blue Yonder (JDA)
No More Long-Winded Presentations: How 3D Is Revolutionizing Your Merchandising Pitches
From concept to point of sale: how to drive your retail strategy with the Perfect Store vision
How AI is transforming merchandising: from shelf to intelligent planogram
5 Steps to Validate a New Store Concept in Just a Few Hours Using 3D Technology
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