To project its furnishing solutions in real situation and to facilitate the exchanges between the actors

Company presentation

Sidas is a company specializing in the manufacture and distribution of products for foot comfort (insoles, socks, protections, ski boots, etc.) and medical equipment for podiatrists. The head office is based in Voiron, Isère. 14 employees at SIDAS Sport France and 150 at SIDAS SAS.

The context and the stakes

We wanted to provide our sales representatives with a solution capable of putting our displays and furniture in a quasi-real situation in the stores. On the one hand, we wanted to combine the image of the point of sale with the commercial offer, and on the other hand, we wanted to avoid them having to transport the furniture solutions in their vehicle.

The Retail VR solution: Instore Activation

Thanks to the Instore Activation application, we are able to : Put our solutions in real-life situations: Thanks to augmented reality, our sales representatives can project the furniture solutions in the partners' environment . Realize the space they take up: The furniture and machines we offer are imposing. With this application, our team can identify key locations and anticipate customer flows. Enhance our commercial offers: Our commercial approach is up-to-date and modern, which facilitates upstream exchanges, installation and long-term customer relations.

The perceived benefits

A more professional and accurate commercial offer: Thanks to augmented reality, we are able to densify our offer, making it more robust and up-to-date. From the application, we have access to the library of all the display furniture. This is a real sales tool that helps to reassure the players and to argue the negotiations. The possibility of accompanying and proposing innovative services to our customers: This modern and professional tool is totally in line with ourinnovation approach. We facilitate the negotiations and the exchanges between the actors but also the installation phase thanks to the photo taken in real time at our partner's place.

Benefits of Instore Activation

• The new stable version, fun and easy to use
• The modernity and efficiency of the tool
• The realistic setting thanks to 3D
• The reassurance or proactive sales argument
• The collaborative approach between the sales representative and the point of sale manager
• The enhancement of our brand image and our innovation approach

Why did you choose Retail VR?

For our sales force in France, we were looking for a solution capable of projecting impressive furnishing proposals in a real environment. Thanks to Instore Activation, our team now has a modern, attractive and professional sales tool. Thanks to Instore Activation, our team has now had a modern, attractive and professional sales tool for a year.Are you interested in SIDAS Sport France's Instore Activation solution and would like to find out more about the application? To discuss your needs, please contact us via our contact form. Want to know more about virtual reality? Download the free white paper "The contribution of 3D in retail".