The Retail VR blog

Our latest articles

Why a Digital Asset Management (DAM) solution is essential for streamlining merchandising activities, planograms and product sheets

Discover why a Digital Asset Management (DAM) solution is essential for structuring and automating 3D asset management in retail. Merchandising, planograms, product sheets: boost your efficiency and gain in productivity with a DAM integrated with Retail VR tools.

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Optimizing merchandising in times of recession: the case of the DIY sector in 2024

In 2024, the DIY sector is experiencing a slowdown with a 7.5% drop in turnover. To boost sales, brands are focusing on merchandising optimization, redesigning store concepts and digital innovation. Discover the key strategies to adapt to new consumer expectations and improve the shopping experience.

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Our selection of articles

Advantages and disadvantages of virtual salons

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The immersive CAVE: real immersion in a very virtual world

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What is virtual reality?

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All our blog posts

5 use cases of a virtual showroom
3D Commerce
Naomie Beaugeard

5 use cases of a virtual showroom

Discover how the virtual showroom redefines how consumers interact with products.

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Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover
News
Naomie Beaugeard

Paris 2024 Olympics: shopkeepers on the legendary Champs-Elysées avenue get a makeover

Find out how retailers on Avenue des Champs-Élysées are preparing for the Paris 2024 Olympics to offer an exceptional experience to visitors from all over the world.

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The 3 major consumer trends to be aware of in 2024 to optimize your sales
News
Naomie Beaugeard

The 3 major consumer trends to be aware of in 2024 to optimize your sales

Discover the consumer trends shaping 2024 in France and the solutions to meet them. From environmental commitment to the rise of the local, explore the major changes and their implications for the market.

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Google, Amazon, Ikea... how augmented reality is reinventing e-commerce
3D Merchandising
Naomie Beaugeard

Google, Amazon, Ikea... how augmented reality is reinventing e-commerce

Discover how giants such as Google, Amazon and IKEA are integrating augmented reality to open up new perspectives for the future of online shopping.

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Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)
3D Merchandising
Naomie Beaugeard

Pharmacy merchandising: winning strategies for an optimal point of sale (part 1)

Discover the impact of merchandising strategies in the pharmaceutical sector through examples from France, the UK and Germany. Analyze regional trends and merchandising fundamentals applied to pharmacies to boost sales and build customer loyalty.

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The immersive CAVE: real immersion in a very virtual world
3D Merchandising
Naomie Beaugeard

The immersive CAVE: real immersion in a very virtual world

Discover how CAVE combines the virtual and the real, offering an immersive, interactive experience with far-reaching implications for a wide range of fields.

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How Auchan and Intermarché integrated 288 stores in record time
News
Naomie Beaugeard

How Auchan and Intermarché integrated 288 stores in record time

Find out which tools Intermarché and Auchan can use to adapt their 288 recently acquired sales outlets.

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Planogram: definition and contribution of 3D
3D Merchandising
Naomie Beaugeard

Planogram: definition and contribution of 3D

Find out in this article what a planogram is, what it's used for, and why it's important to use 3D for its development.

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Exploring modern merchandising: Lexicon, developments and challenges
3D Merchandising
Naomie Beaugeard

Exploring modern merchandising: Lexicon, developments and challenges

In this article, you'll discover the mysteries of merchandising, a key retail strategy, revealing its fundamentals, its lexicon, and its adaptation to the digital world.

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Review and outlook for virtual reality in 2023
News
Naomie Beaugeard

Review and outlook for virtual reality in 2023

In this article, discover the key figures for augmented reality and virtual reality, the year's key use cases and the future prospects for these immersive technologies.

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How to choose the right merchandising software?
3D Merchandising
Naomie Beaugeard

How to choose the right merchandising software?

Find out in this article how to choose the merchandising software that will enable you to reproduce your point of sale virtually, and work on your planograms and POS displays, all in line with your strategy.

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Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family
3D Commerce
Naomie Beaugeard

Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

Find out in this article how Intermarché is marking a new era in the Christmas shopping experience by offering an immersive Santa's Workshop for the whole family to visit.

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