It's time for our team to prepare its trip to Germany!

We will be participating in EuroShop, The World's No.1 Retail Trade Fair, from February 16 to 20. No rest for Retail VR: after the United States, it's time to prepare a trip to Germany. We are very excited to be going to Düsseldorf and to participate in this key trade fair for the retail industry.

Retail VR at the Euroshop: Wilkommen in Düsseldorf!

EuroShop, the World's no.1 Retail Trade Fair, will bring together around 2,300 exhibitors and 114,000 trade visitors from all over the world. The event is both a platform forinnovation and a place for professional meetings. This year, exhibiting companies will present their products and services under eight themes:

• Shop Fitting & Store Design,
• Retail Marketing, Lighting,
• Visual Merchandising,
• Food Service Equipment,
• Refrigeration & Energy Management,
• Expo & Event,
• Retail Technology.

Retail VR is positioned in this last dimension, alongside artificial intelligence (AI), the Internet of Things (IoT) and mobile payment.

Retail VR solutions at the Euroshop in Düsseldorf

On the agenda: 100% immersive shopping experiences...

Aware of the challenges of the new era of retail, the Retail VR team seizes the opportunities of virtual reality. Thus, we propose to design virtual and immersive stores. During the EuroShop, you will be able to discover, thanks to a web browser or a virtual reality headset, theshopping experience created in collaboration with the Nespresso brand.

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The field of possibilities of reality is wider: range extension, pop-up stores in virtual reality or virtual e-commerce...Looking for innovation and experience? Let's meet !

... and tools dedicated to Trade Marketing and Merchandising!

We also want to help you improve your sales and retail processes. With Retail Staging and Instore Activation, you can discover how to simulate the implementation of your Merchandising and Trade Marketing operations simply, quickly and cost-effectively. We invite you to visit us and share your projects with us. Lise and Erwan will welcome you from February 16 to 20 at stand E94-8 in Hall 3. Bis bald! Want to know more about virtual reality? Download the free white paper "The contribution of 3D in retail".