3D Commerce

Virtual reality: the promise of an immersive experience

Written by

Lise Keller

15/5/2018

1 minute

VR or the future of retail, according to Jack Ma

The Alibaba executive sees the potential of VR as simple. The technology can offer an immersive and seamless experience for customers. For retail players, this means new opportunities.

An immersive experience? Jack Ma's testimony

According to Jack Ma, head of Alibaba, "Pure e-commerce will be replaced by the concept of hybrid commerce. The integration of online and offline operations, logistics and data into a single value chain". For him, the future of retail lies in the promise of a simple, dynamic and personalized experience, seamless between offline and online formats. In fact, one of the first virtual reality shopping experiences came from Alibaba. And it's easy to see why Alibaba is now one of the leading investors in the retail sector in Virtual Reality technologies.

For more information

You can also get in touch with our team via our contact form. Want to know more about virtual reality? Download the free white paper "The contribution of 3D in retail".

Our Retail Staging solution improves teamwork and facilitates the deployment of merchandising strategies at the point of sale.

Find out how

Our Virtual Showroom solution enables your customers to browse through a digitalized physical space that mirrors the visual merchandising of your stores.

Find out how

Our Virtual Store solution enables your customers to immerse themselves in a more emotionally powerful shopping experience that generates higher conversion rates.

Find out how

Our Instore Activation solution enables you to meet customer requirements while simplifying the work of your sales force.

Find out how