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News
Antoine Charneau
Origin of the metaverse and pop culture
At the beginning of the 90s, the virtual reality sector was still not very popular with consumers, and was rather linked to scientific research. It was democratized more by the cinema and the publication of books that allowed to educate the population. Let's go back to the origin of the metaverse and the pop culture that has developed around it.
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News
Antoine Charneau
What is the metaverse and immersive technologies?
These technologies are not new and have evolved a lot since their appearance, whether it is software or hardware and especially virtual reality headsets.
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3D Merchandising
Antoine Charneau
An award for 3D shopper studies!
We were present at the 8th night of connected commerce, organized by Républik Retail, on November 22nd 2021. In a packed Mogador theater, our partner Enov received a prestigious award for its 3D shopper studies, developed with our technology.
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News
Antoine Charneau
Social networks: focus on augmented and virtual reality and the metaverse
Technology and innovation are major issues within social networks, as they are powerful marketing levers. And if augmented reality has proven itself, virtual reality still needs time to penetrate these applications.
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News
Astrid Baron
4 innovative examples in augmented reality
Technological advances are providing concrete answers to consumer demand for more experience. As the Business-adobe article points out, "with technological advances, customer experiences are no longer just visual - they immerse consumers in the brand experience. "Augmented reality has been growing steadily over the past few years...
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News
Astrid Baron
The impact of virtual reality on our society
Wrongly associated with video games and still sometimes considered as a cutting-edge technology, virtual reality is gradually becoming more democratic. Whether through concrete cases, studies or testimonies, we will present the concrete impacts of virtual reality.
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News
Astrid Baron
The evolution of virtual reality headsets
The idea of donning a virtual reality headset and escaping is nothing new. Until recently, it was more the stuff of science fiction. So how did virtual reality headsets evolve?
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The company
Astrid Baron
Retail VR Interview with Tencent Cloud
Tencent Cloud is a uniquely positioned global cloud service provider. It helps international companies succeed in Asia and Chinese companies expand internationally. Tencent Cloud offers the perfect blend of local operations and international expertise through :
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News
Astrid Baron
5 reasons to use VR in Retail
What are the 5 reasons to use VR in Retail? E-commerce has exploded in the last few years, creating a real mutation within the retail sector. The pandemic has pushed retailers to go digital.
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The company
astrid.baron@retail-vr.com
Retail VR at the VIVATECH event
The first physical meeting after 18 months of confinement! Retail VR will be present at the VivaTech 2021 event with the Pays de la Loire delegation!
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3D Merchandising
Astrid Baron
Shopper studies and buying behavior
There is a wide variety of shopper studies, definitions-marketing explains: "as its name indicates, a shopper study is a study describing the motivations and behaviors of choice and purchase of the buyer / consumer.
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News
Astrid Baron
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