The Retail VR blog

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Why a Digital Asset Management (DAM) solution is essential for streamlining merchandising activities, planograms and product sheets

Discover why a Digital Asset Management (DAM) solution is essential for structuring and automating 3D asset management in retail. Merchandising, planograms, product sheets: boost your efficiency and gain in productivity with a DAM integrated with Retail VR tools.

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Optimizing merchandising in times of recession: the case of the DIY sector in 2024

In 2024, the DIY sector is experiencing a slowdown with a 7.5% drop in turnover. To boost sales, brands are focusing on merchandising optimization, redesigning store concepts and digital innovation. Discover the key strategies to adapt to new consumer expectations and improve the shopping experience.

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Our selection of articles

Shopper studies and buying behavior

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How Auchan and Intermarché integrated 288 stores in record time

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An award for 3D shopper studies!

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All our blog posts

Partnership between Retail VR and Enov
3D Merchandising
Kim Veillaux

Partnership between Retail VR and Enov

The aim of the Enov x Retail VR collaboration is to use VR to offer immersive research experiences to shoppers, in order to provide more reliable & predictive answers to customers.

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Key figures for virtual reality in retail
News
Antoine Charneau

Key figures for virtual reality in retail

Virtual reality has benefited from the health crisis and is now fully democratized. In 2021, Statista put forward a 24.4% increase in global revenues compared to 2020.

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Innovations in merchandising
3D Merchandising
Antoine Charneau

Innovations in merchandising

Discover our article on merchandising innovations and the success factors to implement.

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The advantages of a virtual showroom
3D Commerce
Antoine Charneau

The advantages of a virtual showroom

According to a PWC study, "43% of buyers are willing to pay more for a good customer experience."

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Retail VR is a partner of Matterport
The company
Antoine Charneau

Retail VR is a partner of Matterport

In recent years, consumers have strongly embraced online shopping. Even items traditionally purchased only at the point of sale such as cars and luxury goods have embraced the keys to e-commerce.

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CP: Retail VR raises funds
The company
Antoine Charneau

CP: Retail VR raises funds

In a context of strong acceleration of 3D uses following the pandemic and the development of the Metaverse, Retail VR raises €1.5 million to accelerate its commercial development.

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Origin of the metaverse and pop culture
News
Antoine Charneau

Origin of the metaverse and pop culture

At the beginning of the 90s, the virtual reality sector was still not very popular with consumers, and was rather linked to scientific research. It was democratized more by the cinema and the publication of books that allowed to educate the population. Let's go back to the origin of the metaverse and the pop culture that has developed around it.

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What is the metaverse and immersive technologies?
News
Antoine Charneau

What is the metaverse and immersive technologies?

These technologies are not new and have evolved a lot since their appearance, whether it is software or hardware and especially virtual reality headsets.

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An award for 3D shopper studies!
3D Merchandising
Antoine Charneau

An award for 3D shopper studies!

We were present at the 8th night of connected commerce, organized by Républik Retail, on November 22nd 2021. In a packed Mogador theater, our partner Enov received a prestigious award for its 3D shopper studies, developed with our technology.

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Social networks: focus on augmented and virtual reality and the metaverse
News
Antoine Charneau

Social networks: focus on augmented and virtual reality and the metaverse

Technology and innovation are major issues within social networks, as they are powerful marketing levers. And if augmented reality has proven itself, virtual reality still needs time to penetrate these applications.

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4 innovative examples in augmented reality
News
Astrid Baron

4 innovative examples in augmented reality

Technological advances are providing concrete answers to consumer demand for more experience. As the Business-adobe article points out, "with technological advances, customer experiences are no longer just visual - they immerse consumers in the brand experience. "Augmented reality has been growing steadily over the past few years...

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The impact of virtual reality on our society
News
Astrid Baron

The impact of virtual reality on our society

Wrongly associated with video games and still sometimes considered as a cutting-edge technology, virtual reality is gradually becoming more democratic. Whether through concrete cases, studies or testimonies, we will present the concrete impacts of virtual reality.

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