The Retail VR blog

Our latest articles

Why a Digital Asset Management (DAM) solution is essential for streamlining merchandising activities, planograms and product sheets

Discover why a Digital Asset Management (DAM) solution is essential for structuring and automating 3D asset management in retail. Merchandising, planograms, product sheets: boost your efficiency and gain in productivity with a DAM integrated with Retail VR tools.

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Optimizing merchandising in times of recession: the case of the DIY sector in 2024

In 2024, the DIY sector is experiencing a slowdown with a 7.5% drop in turnover. To boost sales, brands are focusing on merchandising optimization, redesigning store concepts and digital innovation. Discover the key strategies to adapt to new consumer expectations and improve the shopping experience.

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Our selection of articles

Definition of cross-merchandising

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Exploring modern merchandising: Lexicon, developments and challenges

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Virtual reality applied to the fashion industry

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All our blog posts

The evolution of virtual reality headsets
News
Astrid Baron

The evolution of virtual reality headsets

The idea of donning a virtual reality headset and escaping is nothing new. Until recently, it was more the stuff of science fiction. So how did virtual reality headsets evolve?

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Retail VR Interview with Tencent Cloud
The company
Astrid Baron

Retail VR Interview with Tencent Cloud

Tencent Cloud is a uniquely positioned global cloud service provider. It helps international companies succeed in Asia and Chinese companies expand internationally. Tencent Cloud offers the perfect blend of local operations and international expertise through :

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5 reasons to use VR in Retail
News
Astrid Baron

5 reasons to use VR in Retail

What are the 5 reasons to use VR in Retail? E-commerce has exploded in the last few years, creating a real mutation within the retail sector. The pandemic has pushed retailers to go digital.

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Retail VR at the VIVATECH event
The company
astrid.baron@retail-vr.com

Retail VR at the VIVATECH event

The first physical meeting after 18 months of confinement! Retail VR will be present at the VivaTech 2021 event with the Pays de la Loire delegation!

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Shopper studies and buying behavior
3D Merchandising
Astrid Baron

Shopper studies and buying behavior

There is a wide variety of shopper studies, definitions-marketing explains: "as its name indicates, a shopper study is a study describing the motivations and behaviors of choice and purchase of the buyer / consumer.

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How to create buzz with augmented reality filters?
News
Astrid Baron

How to create buzz with augmented reality filters?

Appeared in the late 60s, augmented reality is a technology that allows to integrate virtual elements in 3D (in real time) within a real environment. The principle is to combine the virtual and the real and give the illusion of a perfect integration to the user ...

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Personal Shopper and customer experience
3D Commerce
Astrid Baron

Personal Shopper and customer experience

Today, the customer experience plays a key role in the success of a company. You have to know how to be authentic, surprise and give emotion, the true vector of the customer experience. The consumer must feel unique and privileged.

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Why V-Commerce is the future of E-Commerce?
3D Commerce
Astrid Baron

Why V-Commerce is the future of E-Commerce?

Born in the 90's with the arrival of the minitel in France, the e-commerce or online sales is a digital media whose goal is to operate a commercial transaction at a distance. The very first transaction by credit card was made in the USA in 1994 with the purchase of Sting's album at $12.48 by Phil Brandenberger.

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Interview Retail VR by Village Startup - 01TV
The company
Astrid Baron

Interview Retail VR by Village Startup - 01TV

01TV's Start Up Village highlights the nuggets of French entrepreneurship and innovation. Each month, the start-ups have exactly six minutes to highlight their product or service. This month Retail VR is honored by 01TV's Village Startup

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What is phygital?
3D Commerce
Astrid Baron

What is phygital?

The world is changing, consumer habits are constantly evolving and companies must continually adapt. The health crisis we are going through only amplifies this phenomenon. The retail sector, like many others, has been faced with many difficulties in recent months.

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Four new inspiring virtual stores
3D Commerce
Astrid Baron

Four new inspiring virtual stores

Online commerce has exploded again this year and should reach 110 billion euros in 2020. In Europe and more specifically in France, public authorities have encouraged retail players to digitalize their points of sale, to switch to click & collect or e-commerce, thus limiting travel...

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Solution to COVID-19: The new virtual fitting room
3D Commerce
astrid.baron@retail-vr.com

Solution to COVID-19: The new virtual fitting room

The Covid crisis has shaken many sectors including the fashion industry. According to Madame lefigaro: "The containment measures have stopped the textile factories, led to the closure of stores. This has also deeply impacted the Fashion Week which had to reinvent itself to maintain an exposure to fashion brands.

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