The Retail VR blog

Our latest articles

Supporting farmers and meeting consumer expectations: the importance of effective merchandising to promote local producers

Discover how strategic merchandising can promote local products in-store, meet the expectations of responsible consumers and support French producers, while optimizing product visibility and accessibility.

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Sustainable September, how 3D merchandising fits into an eco-responsible strategy

Find out how the "Sustainable September" movement is inspiring retailers to adopt eco-responsible practices. 3D merchandising, by reducing physical waste and carbon footprint, is emerging as a key lever for more sustainable retailing.

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Our selection of articles

5 best practices for effective cross-merchandising

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Feedback: Nespresso and v-commerce

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How can you adapt your point-of-sale merchandising for the summer season?

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All our blog posts

Personal Shopper and customer experience
3D Commerce
Astrid Baron

Personal Shopper and customer experience

Today, the customer experience plays a key role in the success of a company. You have to know how to be authentic, surprise and give emotion, the true vector of the customer experience. The consumer must feel unique and privileged.

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Why V-Commerce is the future of E-Commerce?
3D Commerce
Astrid Baron

Why V-Commerce is the future of E-Commerce?

Born in the 90's with the arrival of the minitel in France, the e-commerce or online sales is a digital media whose goal is to operate a commercial transaction at a distance. The very first transaction by credit card was made in the USA in 1994 with the purchase of Sting's album at $12.48 by Phil Brandenberger.

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Interview Retail VR by Village Startup - 01TV
The company
Astrid Baron

Interview Retail VR by Village Startup - 01TV

01TV's Start Up Village highlights the nuggets of French entrepreneurship and innovation. Each month, the start-ups have exactly six minutes to highlight their product or service. This month Retail VR is honored by 01TV's Village Startup

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What is phygital?
3D Commerce
Astrid Baron

What is phygital?

The world is changing, consumer habits are constantly evolving and companies must continually adapt. The health crisis we are going through only amplifies this phenomenon. The retail sector, like many others, has been faced with many difficulties in recent months.

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Four new inspiring virtual stores
3D Commerce
Astrid Baron

Four new inspiring virtual stores

Online commerce has exploded again this year and should reach 110 billion euros in 2020. In Europe and more specifically in France, public authorities have encouraged retail players to digitalize their points of sale, to switch to click & collect or e-commerce, thus limiting travel...

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Solution to COVID-19: The new virtual fitting room
3D Commerce
astrid.baron@retail-vr.com

Solution to COVID-19: The new virtual fitting room

The Covid crisis has shaken many sectors including the fashion industry. According to Madame lefigaro: "The containment measures have stopped the textile factories, led to the closure of stores. This has also deeply impacted the Fashion Week which had to reinvent itself to maintain an exposure to fashion brands.

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Apple and its Lidar scanner
News
Astrid Baron

Apple and its Lidar scanner

Apple has not finished surprising us. Constantly evolving technologically, the brand is back with a vengeance with new features for the ipad pro and iphone 12. The latest devices now feature an ultra-wide-angle camera, studio-quality microphones and a revolutionary LiDAR scanner.

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Virtual reality, a tool that facilitates telecommuting:
News
Astrid Baron

Virtual reality, a tool that facilitates telecommuting:

We have no real visibility on how the health crisis we are going through will end. The coronavirus epidemic forces us to review our methods and our working tools. As underlined in the article of the journal du net "The Covid-19 has generated a real shaking within the companies. It leads us to think about a new vision of the world of work, its interactions, its stakes and its limits.

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COVID-19: The impact on consumers
News
Astrid Baron

COVID-19: The impact on consumers

We thought we were slowly but surely getting out of the health crisis, but reality is catching up with us. Curfew at 21h, confinement... the measures taken by the government since one month to fight against the acceleration of the pandemic do not seem to be enough.

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3 reasons to use virtual reality in 2020
News
Lise Keller

3 reasons to use virtual reality in 2020

Today, consumers tend to abandon physical purchases in favor of online purchases. Retailers must find innovative solutions to offer their customers more attractive offers. This is possible thanks to virtual reality. In this article, we propose you to discover 3 essential reasons to use virtual reality in retail.

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5 inspiring stores in virtual reality
3D Commerce
Lise Keller

5 inspiring stores in virtual reality

The trade market has evolved enormously in recent years. Today, we can consume everything without moving thanks to the development of online stores. We propose you to discover a ranking of the 5 most inspiring stores using virtual reality.

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Retail VR and JVD: the press release
The company
Lise Keller

Retail VR and JVD: the press release

JVD and Retail VR, an augmented reality solution to accompany customers during the COVID-19 health crisis.

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