The Retail VR blog

Our latest articles

Supporting farmers and meeting consumer expectations: the importance of effective merchandising to promote local producers

Discover how strategic merchandising can promote local products in-store, meet the expectations of responsible consumers and support French producers, while optimizing product visibility and accessibility.

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Sustainable September, how 3D merchandising fits into an eco-responsible strategy

Find out how the "Sustainable September" movement is inspiring retailers to adopt eco-responsible practices. 3D merchandising, by reducing physical waste and carbon footprint, is emerging as a key lever for more sustainable retailing.

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Our selection of articles

Retail VR will be at the EuroShop Retail Trade Fair

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Retailers turn to urban concepts

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Exploring modern merchandising: Lexicon, developments and challenges

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All our blog posts

IKEA offers a new virtual store with Alibaba
News
Lise Keller

IKEA offers a new virtual store with Alibaba

First, let's go back to the problematic of the range extension in downtown. Finally, we will discuss the launch of this virtual store between the Swedish company and the Chinese platform: IKEA and Alibaba.

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Virtual showroom: offer an immersive experience to your customers
3D Commerce
Lise Keller

Virtual showroom: offer an immersive experience to your customers

The health crisis we are going through impacts our entire economy and to some extent also retail.

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Retail VR at CES in Las Vegas: the press review
The company
lise.keller@retail-vr.com

Retail VR at CES in Las Vegas: the press review

Retail VR has been selected by the Île-de-France region to participate in the Consumer Electronics Show (CES) 2020 on the French Tech Pavilion.

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Retail VR will be at the EuroShop Retail Trade Fair
The company
Lise Keller

Retail VR will be at the EuroShop Retail Trade Fair

We will be participating in EuroShop, The World's No.1 Retail Trade Fair, from February 16 to 20. No rest for Retail VR: after the United States, it's time to prepare a trip to Germany.

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Retail VR at CES in Las Vegas: the first step in the international trade shows
The company
lise.keller@retail-vr.com

Retail VR at CES in Las Vegas: the first step in the international trade shows

Our team flew to the United States last weekend. For over 50 years, the annual show organized by the Consumer Technology Association has been dedicated to technological innovation.

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Feedback: Nespresso and v-commerce
3D Commerce
Lise Keller

Feedback: Nespresso and v-commerce

We propose a series of five episodes to present Nespresso's feedback on v-commerce.

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InStore Activation: augmented reality for retail salespeople
3D Merchandising
Lise Keller

InStore Activation: augmented reality for retail salespeople

InStore Activation is an application for positioning objects (POS) in a markerless environment (directly on the floor).

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Retail VR at Paris Retail Week 2019
The company
Lise Keller

Retail VR at Paris Retail Week 2019

For this new edition, Paris Retail Week 2019 offers the retail community to meet for three days to share trends and challenges in the sector and listen to feedback from retailers, brands, partners and startups.

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Retail VR selected among the 5 most innovative start-ups members of POPAI
The company
Lise Keller

Retail VR selected among the 5 most innovative start-ups members of POPAI

For SONOVISION Magazine, Retail VR is selected among the 5 most innovative start-ups members of the POPAI. We are very proud of this!

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Virtual reality to expand product lines in stores or showrooms
News
Lise Keller

Virtual reality to expand product lines in stores or showrooms

A recent UBS report published a few weeks ago and reported by many sites, announces that 75,000 stores will close by 2026 in the US.

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Virtual and augmented reality to meet customer experience requirements
News
Lise Keller

Virtual and augmented reality to meet customer experience requirements

At its launch, Retail VR used the findings of a Gartner study that indicated that 100 million consumers will be buying in augmented reality online and in stores by 2020.

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Spatialand, a large-scale v-commerce experience
3D Commerce
Lise Keller

Spatialand, a large-scale v-commerce experience

In a previous post we mentioned the acquisition of Spatialand by Walmart. We predicted the launch of the first v-commerce experiences from the retailer.

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