The Retail VR blog

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Why a Digital Asset Management (DAM) solution is essential for streamlining merchandising activities, planograms and product sheets

Discover why a Digital Asset Management (DAM) solution is essential for structuring and automating 3D asset management in retail. Merchandising, planograms, product sheets: boost your efficiency and gain in productivity with a DAM integrated with Retail VR tools.

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Optimizing merchandising in times of recession: the case of the DIY sector in 2024

In 2024, the DIY sector is experiencing a slowdown with a 7.5% drop in turnover. To boost sales, brands are focusing on merchandising optimization, redesigning store concepts and digital innovation. Discover the key strategies to adapt to new consumer expectations and improve the shopping experience.

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Our selection of articles

Review and outlook for virtual reality in 2023

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Optimizing merchandising in times of recession: the case of the DIY sector in 2024

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Virtual reality: the promise of an immersive experience

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All our blog posts

Focus on Paris Retail Week 2018
The company
Lise Keller

Focus on Paris Retail Week 2018

When some companies with a well established reputation ask themselves the question of whether or not to invest in a trade show, we at Retail VR do not ask ourselves the same question.

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Social Selling Marketing
News
Lise Keller

Social Selling Marketing

Social selling, social marketing, selling on social networks, it doesn't matter what you call it as long as you get the purchase.

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Virtual reality: the promise of an immersive experience
3D Commerce
Lise Keller

Virtual reality: the promise of an immersive experience

The Alibaba executive sees the potential of VR as simple. The technology can provide a seamless, immersive experience for customers.

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What is virtual reality?
News
Lise Keller

What is virtual reality?

The discovery of this technology is not limited by the acquisition of a VR headset. Indeed, here are different cases of use of these objects:

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Virtual reality: a bit of animation in a boring e-commerce
3D Commerce
Lise Keller

Virtual reality: a bit of animation in a boring e-commerce

The big names are coming back, but it may be a little late. The sales animator, the promoter, the peddler that we appreciate so much on a busy weekend market has returned to the store.

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Interview Retail VR by BFM Business
The company
Astrid Baron

Interview Retail VR by BFM Business

This Tuesday, March 23, the program Tech & Co interviews Retail VR by BFM Business and also received:-Catherine Barba, expert in digital commerce-Jonathan Guillot, head of Customer Experience and Innovation at Cora,-Benjamin Talon, founder of Soben-Adrien Zanelli, co-founder of Retail VR.

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