The Retail VR blog

Our latest articles

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.

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Eco-designed POS Materials: Reduce Waste in Your Trade Marketing Operations Through 3D Prototyping

Point-of-sale displays generate 100,000 tons of waste per year. Discover how eco-design and 3D prototyping are transforming trade marketing and boosting your CSR.plv

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Our selection of articles

Foire aux vins 2025: why back-to-school is the best time to fill your cellar

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The 3 major consumer trends to be aware of in 2024 to optimize your sales

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Virtual reality applied to the fashion industry

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All our blog posts

Innovations in merchandising
3D Merchandising
Antoine Charneau

Innovations in merchandising

Discover our article on merchandising innovations and the success factors to implement.

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The advantages of a virtual showroom
3D Commerce
Antoine Charneau

The advantages of a virtual showroom

According to a PWC study, "43% of buyers are willing to pay more for a good customer experience."

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Retail VR is a partner of Matterport
The company
Antoine Charneau

Retail VR is a partner of Matterport

In recent years, consumers have strongly embraced online shopping. Even items traditionally purchased only at the point of sale such as cars and luxury goods have embraced the keys to e-commerce.

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CP: Retail VR raises funds
The company
Antoine Charneau

CP: Retail VR raises funds

In a context of strong acceleration of 3D uses following the pandemic and the development of the Metaverse, Retail VR raises €1.5 million to accelerate its commercial development.

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Origin of the metaverse and pop culture
News
Antoine Charneau

Origin of the metaverse and pop culture

At the beginning of the 90s, the virtual reality sector was still not very popular with consumers, and was rather linked to scientific research. It was democratized more by the cinema and the publication of books that allowed to educate the population. Let's go back to the origin of the metaverse and the pop culture that has developed around it.

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What is the metaverse and immersive technologies?
News
Antoine Charneau

What is the metaverse and immersive technologies?

These technologies are not new and have evolved a lot since their appearance, whether it is software or hardware and especially virtual reality headsets.

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An award for 3D shopper studies!
3D Merchandising
Antoine Charneau

An award for 3D shopper studies!

We were present at the 8th night of connected commerce, organized by Républik Retail, on November 22nd 2021. In a packed Mogador theater, our partner Enov received a prestigious award for its 3D shopper studies, developed with our technology.

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Social networks: focus on augmented and virtual reality and the metaverse
News
Antoine Charneau

Social networks: focus on augmented and virtual reality and the metaverse

Technology and innovation are major issues within social networks, as they are powerful marketing levers. And if augmented reality has proven itself, virtual reality still needs time to penetrate these applications.

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4 innovative examples in augmented reality
News
Astrid Baron

4 innovative examples in augmented reality

Technological advances are providing concrete answers to consumer demand for more experience. As the Business-adobe article points out, "with technological advances, customer experiences are no longer just visual - they immerse consumers in the brand experience. "Augmented reality has been growing steadily over the past few years...

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The impact of virtual reality on our society
News
Astrid Baron

The impact of virtual reality on our society

Wrongly associated with video games and still sometimes considered as a cutting-edge technology, virtual reality is gradually becoming more democratic. Whether through concrete cases, studies or testimonies, we will present the concrete impacts of virtual reality.

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The evolution of virtual reality headsets
News
Astrid Baron

The evolution of virtual reality headsets

The idea of donning a virtual reality headset and escaping is nothing new. Until recently, it was more the stuff of science fiction. So how did virtual reality headsets evolve?

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Retail VR Interview with Tencent Cloud
The company
Astrid Baron

Retail VR Interview with Tencent Cloud

Tencent Cloud is a uniquely positioned global cloud service provider. It helps international companies succeed in Asia and Chinese companies expand internationally. Tencent Cloud offers the perfect blend of local operations and international expertise through :

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