The Retail VR blog

Our latest articles

Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

Retail space is at a premium. Discover how 3D modeling and virtual merchandising optimize profitability per square centimeter in health and beauty stores.

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Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

Ensure a smooth rollout of your holiday window displays and pop-up stores. Discover how the 3D Digital Twin guarantees flawless retail execution in the luxury sector.

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Our selection of articles

IKEA offers a new virtual store with Alibaba

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Category Captaincy: Securing a Major In-Store Investment (The Case of Traiteur de la Mer)

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5 use cases of a virtual showroom

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All our blog posts

Spatialand, a large-scale v-commerce experience
3D Commerce
Erwan KROTOFF

Spatialand, a large-scale v-commerce experience

In a previous post we mentioned the acquisition of Spatialand by Walmart. We predicted the launch of the first v-commerce experiences from the retailer.

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Retailers turn to urban concepts
News
Erwan KROTOFF

Retailers turn to urban concepts

Urban concepts" are making their debut in France. Consumers can only rejoice as the trend of the moment is towards local shops.

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Walmart invests in 3D
News
Erwan KROTOFF

Walmart invests in 3D

It's no secret that Walmart, the world's largest retailer, is going digital and investing heavily in new technologies, including 3D technologies.

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Virtualize your points of sale
3D Commerce
Erwan KROTOFF

Virtualize your points of sale

Retail VR now offers a complementary service to virtualize your points of sale, your stores, stores or showrooms: the virtualization of your point of sale.

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Internet and virtual reality
News
Erwan KROTOFF

Internet and virtual reality

First of all, Google, Apple, Facebook and Amazon are investing massively in augmented reality and virtual reality. The same, are investing massively in AI and voice assistants.

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Product customization: I decline, you decline, he declines...
3D Commerce
Erwan KROTOFF

Product customization: I decline, you decline, he declines...

Every self-respecting consumer dreams of having a unique product that corresponds exactly to his expectations, a question of practicality and ego.

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Virtual reality pushes the inflight catalog to the porthole
News
Erwan KROTOFF

Virtual reality pushes the inflight catalog to the porthole

ETIHAD, one of the flagships of the aviation industry is now using VR. The goal: to offer its customers new travel experiences; virtual ones.

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Focus on Paris Retail Week 2018
The company
Erwan KROTOFF

Focus on Paris Retail Week 2018

When some companies with a well established reputation ask themselves the question of whether or not to invest in a trade show, we at Retail VR do not ask ourselves the same question.

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Social Selling Marketing
News
Erwan KROTOFF

Social Selling Marketing

Social selling, social marketing, selling on social networks, it doesn't matter what you call it as long as you get the purchase.

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Virtual reality: the promise of an immersive experience
3D Commerce
Erwan KROTOFF

Virtual reality: the promise of an immersive experience

The Alibaba executive sees the potential of VR as simple. The technology can provide a seamless, immersive experience for customers.

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What is virtual reality?
News
Erwan KROTOFF

What is virtual reality?

The discovery of this technology is not limited by the acquisition of a VR headset. Indeed, here are different cases of use of these objects:

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Virtual reality: a bit of animation in a boring e-commerce
3D Commerce
Erwan KROTOFF

Virtual reality: a bit of animation in a boring e-commerce

The big names are coming back, but it may be a little late. The sales animator, the promoter, the peddler that we appreciate so much on a busy weekend market has returned to the store.

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