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Merchandising sport et outdoor : comment optimiser les rayons saisonniers avec la 3D

Merchandising sport et outdoor en 2026 : saisonnalité extrême, hétérogénéité des formats, cross-merchandising — comment la simulation 3D transforme les rayons Decathlon, Intersport et Sport 2000. Guide complet.

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Merchandising animalerie : comment optimiser les rayons nutrition, soin et accessoires pour animaux de compagnie ?

Merchandising animalerie en 2026 : comment optimiser les rayons nutrition, soin et accessoires pour animaux de compagnie avec la simulation 3D ? Guide complet pour Maxi Zoo, Animalis, Tom&Co et les industriels du petfood.

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Our selection of articles

‍What is a merchandising portfolio, and why should you create it in 3D?

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Health & Beauty Stores: Maximizing Profitability Per Square Centimeter in a Saturated Market

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Luxury & Beauty: Planning for the Rollout of Holiday Window Displays Using Digital Twins

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All our blog posts

Interview Retail VR by Village Startup - 01TV
The company
Erwan KROTOFF

Interview Retail VR by Village Startup - 01TV

01TV's Start Up Village highlights the nuggets of French entrepreneurship and innovation. Each month, the start-ups have exactly six minutes to highlight their product or service. This month Retail VR is honored by 01TV's Village Startup

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What is phygital?
3D Commerce
Erwan KROTOFF

What is phygital?

The world is changing, consumer habits are constantly evolving and companies must continually adapt. The health crisis we are going through only amplifies this phenomenon. The retail sector, like many others, has been faced with many difficulties in recent months.

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Four new inspiring virtual stores
3D Commerce
Erwan KROTOFF

Four new inspiring virtual stores

Online commerce has exploded again this year and should reach 110 billion euros in 2020. In Europe and more specifically in France, public authorities have encouraged retail players to digitalize their points of sale, to switch to click & collect or e-commerce, thus limiting travel...

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Solution to COVID-19: The new virtual fitting room
3D Commerce
Erwan KROTOFF

Solution to COVID-19: The new virtual fitting room

The Covid crisis has shaken many sectors including the fashion industry. According to Madame lefigaro: "The containment measures have stopped the textile factories, led to the closure of stores. This has also deeply impacted the Fashion Week which had to reinvent itself to maintain an exposure to fashion brands.

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Apple and its Lidar scanner
News
Erwan KROTOFF

Apple and its Lidar scanner

Apple has not finished surprising us. Constantly evolving technologically, the brand is back with a vengeance with new features for the ipad pro and iphone 12. The latest devices now feature an ultra-wide-angle camera, studio-quality microphones and a revolutionary LiDAR scanner.

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Virtual reality, a tool that facilitates telecommuting:
News
Erwan KROTOFF

Virtual reality, a tool that facilitates telecommuting:

We have no real visibility on how the health crisis we are going through will end. The coronavirus epidemic forces us to review our methods and our working tools. As underlined in the article of the journal du net "The Covid-19 has generated a real shaking within the companies. It leads us to think about a new vision of the world of work, its interactions, its stakes and its limits.

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COVID-19: The impact on consumers
News
Erwan KROTOFF

COVID-19: The impact on consumers

We thought we were slowly but surely getting out of the health crisis, but reality is catching up with us. Curfew at 21h, confinement... the measures taken by the government since one month to fight against the acceleration of the pandemic do not seem to be enough.

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3 reasons to use virtual reality in 2020
News
Erwan KROTOFF

3 reasons to use virtual reality in 2020

Today, consumers tend to abandon physical purchases in favor of online purchases. Retailers must find innovative solutions to offer their customers more attractive offers. This is possible thanks to virtual reality. In this article, we propose you to discover 3 essential reasons to use virtual reality in retail.

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5 inspiring stores in virtual reality
3D Commerce
Erwan KROTOFF

5 inspiring stores in virtual reality

The trade market has evolved enormously in recent years. Today, we can consume everything without moving thanks to the development of online stores. We propose you to discover a ranking of the 5 most inspiring stores using virtual reality.

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Retail VR and JVD: the press release
The company
Erwan KROTOFF

Retail VR and JVD: the press release

JVD and Retail VR, an augmented reality solution to accompany customers during the COVID-19 health crisis.

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Virtual showroom: offer an immersive experience to your customers
3D Commerce
Erwan KROTOFF

Virtual showroom: offer an immersive experience to your customers

The health crisis we are going through impacts our entire economy and to some extent also retail.

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IKEA offers a new virtual store with Alibaba
News
Erwan KROTOFF

IKEA offers a new virtual store with Alibaba

First, let's go back to the problematic of the range extension in downtown. Finally, we will discuss the launch of this virtual store between the Swedish company and the Chinese platform: IKEA and Alibaba.

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