The Retail VR blog

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Tech for Retail 2025: the embodiment of retail digitalization

Meet Retail VR at Tech for Retail 2025, stand B38! Discover how 3D is reinventing merchandising, collaboration and point-of-sale performance. Immersive demonstrations, AI innovations and an exclusive conference with Intermarché await you.

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Merchandising 2026: when AI and immersive 3D become the new weapons for streamlining costs

In 2026, AI and immersive 3D will revolutionize retail merchandising: optimizing planograms, reducing costs and speeding up decision-making.

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Lise Keller

What is virtual reality?

The discovery of this technology is not limited by the acquisition of a VR headset. Indeed, here are different cases of use of these objects:

Virtual reality: a bit of animation in a boring e-commerce

The big names are coming back, but it may be a little late. The sales animator, the promoter, the peddler that we appreciate so much on a busy weekend market has returned to the store.

Interview Retail VR by BFM Business

This Tuesday, March 23, the program Tech & Co interviews Retail VR by BFM Business and also received:-Catherine Barba, expert in digital commerce-Jonathan Guillot, head of Customer Experience and Innovation at Cora,-Benjamin Talon, founder of Soben-Adrien Zanelli, co-founder of Retail VR.