The Retail VR blog

Our latest articles

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.

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Eco-designed POS Materials: Reduce Waste in Your Trade Marketing Operations Through 3D Prototyping

Point-of-sale displays generate 100,000 tons of waste per year. Discover how eco-design and 3D prototyping are transforming trade marketing and boosting your CSR.plv

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Our selection of articles

5 reasons to use VR in Retail

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Optimizing a point-of-sale department: 5 levers for improving visibility and the customer experience

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Intermarché reinvents the magic of Christmas: an immersive showroom for the whole family

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All our blog posts

COVID-19: The impact on consumers
News
Astrid Baron

COVID-19: The impact on consumers

We thought we were slowly but surely getting out of the health crisis, but reality is catching up with us. Curfew at 21h, confinement... the measures taken by the government since one month to fight against the acceleration of the pandemic do not seem to be enough.

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3 reasons to use virtual reality in 2020
News
Lise Keller

3 reasons to use virtual reality in 2020

Today, consumers tend to abandon physical purchases in favor of online purchases. Retailers must find innovative solutions to offer their customers more attractive offers. This is possible thanks to virtual reality. In this article, we propose you to discover 3 essential reasons to use virtual reality in retail.

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5 inspiring stores in virtual reality
3D Commerce
Lise Keller

5 inspiring stores in virtual reality

The trade market has evolved enormously in recent years. Today, we can consume everything without moving thanks to the development of online stores. We propose you to discover a ranking of the 5 most inspiring stores using virtual reality.

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Retail VR and JVD: the press release
The company
Lise Keller

Retail VR and JVD: the press release

JVD and Retail VR, an augmented reality solution to accompany customers during the COVID-19 health crisis.

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Virtual showroom: offer an immersive experience to your customers
3D Commerce
Lise Keller

Virtual showroom: offer an immersive experience to your customers

The health crisis we are going through impacts our entire economy and to some extent also retail.

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IKEA offers a new virtual store with Alibaba
News
Lise Keller

IKEA offers a new virtual store with Alibaba

First, let's go back to the problematic of the range extension in downtown. Finally, we will discuss the launch of this virtual store between the Swedish company and the Chinese platform: IKEA and Alibaba.

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Retail VR at CES in Las Vegas: the press review
The company
lise.keller@retail-vr.com

Retail VR at CES in Las Vegas: the press review

Retail VR has been selected by the Île-de-France region to participate in the Consumer Electronics Show (CES) 2020 on the French Tech Pavilion.

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Retail VR will be at the EuroShop Retail Trade Fair
The company
Lise Keller

Retail VR will be at the EuroShop Retail Trade Fair

We will be participating in EuroShop, The World's No.1 Retail Trade Fair, from February 16 to 20. No rest for Retail VR: after the United States, it's time to prepare a trip to Germany.

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Retail VR at CES in Las Vegas: the first step in the international trade shows
The company
lise.keller@retail-vr.com

Retail VR at CES in Las Vegas: the first step in the international trade shows

Our team flew to the United States last weekend. For over 50 years, the annual show organized by the Consumer Technology Association has been dedicated to technological innovation.

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Feedback: Nespresso and v-commerce
3D Commerce
Lise Keller

Feedback: Nespresso and v-commerce

We propose a series of five episodes to present Nespresso's feedback on v-commerce.

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InStore Activation: augmented reality for retail salespeople
3D Merchandising
Lise Keller

InStore Activation: augmented reality for retail salespeople

InStore Activation is an application for positioning objects (POS) in a markerless environment (directly on the floor).

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Retail VR at Paris Retail Week 2019
The company
Lise Keller

Retail VR at Paris Retail Week 2019

For this new edition, Paris Retail Week 2019 offers the retail community to meet for three days to share trends and challenges in the sector and listen to feedback from retailers, brands, partners and startups.

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