The Retail VR blog

Our latest articles

From Virtual to Real: How NESCAFÉ® Dolce Gusto® Manages the Execution of Its In-Store Retail Activations

Discover how NESCAFÉ® Dolce Gusto® optimizes its retail activations using 3D design and in-store measurement. Learn how to bridge the gap between your merchandising strategy and actual in-store execution to boost your ROI.

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Data-Driven Category Management: How AI Predicts and Optimizes the Perfect In-Store Assortment

Discover how data-driven category management and artificial intelligence predict and optimize the perfect in-store product mix to boost your ROI.

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Our selection of articles

Spatialand, a large-scale v-commerce experience

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What is virtual reality?

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All our blog posts

Apple and its Lidar scanner
News
Astrid Baron

Apple and its Lidar scanner

Apple has not finished surprising us. Constantly evolving technologically, the brand is back with a vengeance with new features for the ipad pro and iphone 12. The latest devices now feature an ultra-wide-angle camera, studio-quality microphones and a revolutionary LiDAR scanner.

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Virtual reality, a tool that facilitates telecommuting:
News
Astrid Baron

Virtual reality, a tool that facilitates telecommuting:

We have no real visibility on how the health crisis we are going through will end. The coronavirus epidemic forces us to review our methods and our working tools. As underlined in the article of the journal du net "The Covid-19 has generated a real shaking within the companies. It leads us to think about a new vision of the world of work, its interactions, its stakes and its limits.

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COVID-19: The impact on consumers
News
Astrid Baron

COVID-19: The impact on consumers

We thought we were slowly but surely getting out of the health crisis, but reality is catching up with us. Curfew at 21h, confinement... the measures taken by the government since one month to fight against the acceleration of the pandemic do not seem to be enough.

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3 reasons to use virtual reality in 2020
News
Lise Keller

3 reasons to use virtual reality in 2020

Today, consumers tend to abandon physical purchases in favor of online purchases. Retailers must find innovative solutions to offer their customers more attractive offers. This is possible thanks to virtual reality. In this article, we propose you to discover 3 essential reasons to use virtual reality in retail.

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5 inspiring stores in virtual reality
3D Commerce
Lise Keller

5 inspiring stores in virtual reality

The trade market has evolved enormously in recent years. Today, we can consume everything without moving thanks to the development of online stores. We propose you to discover a ranking of the 5 most inspiring stores using virtual reality.

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Retail VR and JVD: the press release
The company
Lise Keller

Retail VR and JVD: the press release

JVD and Retail VR, an augmented reality solution to accompany customers during the COVID-19 health crisis.

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Virtual showroom: offer an immersive experience to your customers
3D Commerce
Lise Keller

Virtual showroom: offer an immersive experience to your customers

The health crisis we are going through impacts our entire economy and to some extent also retail.

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IKEA offers a new virtual store with Alibaba
News
Lise Keller

IKEA offers a new virtual store with Alibaba

First, let's go back to the problematic of the range extension in downtown. Finally, we will discuss the launch of this virtual store between the Swedish company and the Chinese platform: IKEA and Alibaba.

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Retail VR at CES in Las Vegas: the press review
The company
lise.keller@retail-vr.com

Retail VR at CES in Las Vegas: the press review

Retail VR has been selected by the Île-de-France region to participate in the Consumer Electronics Show (CES) 2020 on the French Tech Pavilion.

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Retail VR will be at the EuroShop Retail Trade Fair
The company
Lise Keller

Retail VR will be at the EuroShop Retail Trade Fair

We will be participating in EuroShop, The World's No.1 Retail Trade Fair, from February 16 to 20. No rest for Retail VR: after the United States, it's time to prepare a trip to Germany.

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Retail VR at CES in Las Vegas: the first step in the international trade shows
The company
lise.keller@retail-vr.com

Retail VR at CES in Las Vegas: the first step in the international trade shows

Our team flew to the United States last weekend. For over 50 years, the annual show organized by the Consumer Technology Association has been dedicated to technological innovation.

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Feedback: Nespresso and v-commerce
3D Commerce
Lise Keller

Feedback: Nespresso and v-commerce

We propose a series of five episodes to present Nespresso's feedback on v-commerce.

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